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Microsoft Xbox Case Study
Xbox was launched in November 2002 across Europe and is Microsoft's future-generation video game console that delivers new and unforeseen gameplay experiences. With more than three times the graphics performance of other game consoles, top-quality DVD playback, Dolby 5.1 surround sound to make games and movies come alive, and a hard disc that opens up new kinds of gameplay, Xbox is the video game system that delivers more of what gamers want.
Xbox is also the first and only video game system designed from its inception to be ready to play online broadband games right out of the box. Xbox Live is the first comprehensive, online game service fully dedicated to fast-action broadband gaming experiences. Xbox Live will allow gamers to play multiplayer Xbox games with other gamers everywhere via a broadband Internet connection. With a built-in hard drive and Ethernet port, the Xbox console was built from the ground up to be an online gaming system so there's no need to buy additional peripherals.
Our Brief
To run an Xbox promotion and technical merchandising via one of the UK’s leading family leisure, toy and multimedia superstores. This required Creative Personnel to supply over 100 specialist gamers and games industry professionals to 64 different locations across the UK for an 896 man day project over 3 weeks. These gamers had to have strong experience of the games industry, and be able to promote the Xbox objectively to the general public. In addition to this they had to have confident customer facing skills. The gamers brief was to promote, evangelise and sell the Xbox. Creative Personnel had only 3 weeks to put this project together.
The Results
Xbox significantly increased sales through this channel by running this promotion and this increase tracked well above the market average. In some locations the Xbox outsold rival next-generation video consoles too! This project was made successful through empowering customers with knowledge and feedback from industry professionals, and getting the Xbox in the customers’ hands.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software.
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