12 Easy Ways To Improve Your LinkedIn Profile

Linked In

Kelly Ross Career Advice

Having an excellent LinkedIn profile is one of the best ways to get noticed in your job search. 

With more than 500 million members now on LinkedIn, it's more important than ever to stand out from the crowd. Just a few small improvements can have a big impact and increase your visibility to recruiters and potential employers on LinkedIn.

Spare a few minutes to update these areas and take your LinkedIn profile to the next level. Remember: the more you put into LinkedIn, the more you'll get out of it.

How to Improve Your LinkedIn Profile:

1. Make Your Profile Public

It's a simple one but you'd be surprised at how often this is overlooked. If you would like your profile to appear in searches, check your account settings and ensure that your public profile is visible.


Click on the "Me" icon in the toolbar at the top of your screen and then click "View profile". Next, click on "Edit public profile & URL" at the very top right of your page. Under "Edit Visibility", adjust your public visibility as you see fit. We suggest that:

  • Your profile's public visibility: ON
  • Profile photo: PUBLIC
  • List of profile sections: SHOW

2. Keep Your Profile Complete and Updated

The more complete and up-to-date your profile, the more likely you will be found by a recruiter or potential employer. 

study from LinkedIn found that:

  • Members with a current position listed get up to 8x more profile views
  • More than 300,000 people search by industry every week
  • You are 23x more likely to be found in a search if you add your location

Be sure to complete all of the sections including current position, industry, location, education, certifications, interests and contact information to improve the accuracy of search results. 

3. Customise Your URL

LinkedIn automatically assigns you a URL with your name and a random set of numbers when you sign up to the network. But just like Twitter, Instagram and Facebook, you are able to customise this.

We recommend keeping it simple and professional with a variation of your name, just like you would with your email address. Therefore when you add your LinkedIn URL to your CV or a job application, it will look cleaner and show that you have great attention to detail e.g. linkedin.com/JohnJSmith


Click on the "Me" icon in the toolbar at the top of your screen and then click "View profile". Next, click on "Edit public profile & URL" at the very top right of your page and "Edit URL". You will then be able to create a URL between 3-100 letters or numbers without spaces, symbols, or special characters.


4. Pick an Appropriate Profile Picture

According to LinkedIn, simply having a profile photo results in up to 21x more profile views and 9x more connection requests. They say, "A picture is worth a thousand words" so it's important that your profile picture tells the right story. LinkedIn is a professional platform so choose your picture accordingly, although this doesn't make that you need to hire a professional photographer or must pose in a fancy suit. 

A few key tips:

  • Ensure the photo is high quality and sharp resolution
  • Don’t be afraid to show personality
  • Dress like you got the job
  • Make sure you can see your face e.g. no sunglasses
  • Show that you are competent and likeable
  • Use a simple background

LinkedIn also has a built-in photo editor to enhance your photos. There are six photo filters and a variety of editing tools such as crop, brightness, contrast and saturation to create the perfect profile picture.

5. Upload A Cover Photo

Don't waste an opportunity to stand out from the sea of generic blue backgrounds on LinkedIn. Give your profile a bit more personality or personal branding with a custom cover photo. Simply head to a free stock photo website such as UnsplashPexels or Pixabay to find a royalty-free image that relates to your career or interests.


Click on the "Me" icon in the toolbar at the top of your screen and then click "View profile". Click on the Edit icon in the Intro section and upload your cover photo from there. LinkedIn recommends a photo that is 1584 x 396 pixels in size.


6. Use Keywords

Make sure your profile is rich with keywords that relate to your profession as this will impact whether you are found in the search results. Spend a few minutes to research and identify keywords for your industry. Include those keywords throughout the professional headline, summary and experience sections of your LinkedIn profile.

7. Tidy Up Your Endorsed Skills

Your skills section should highlight who you are, what you do and what makes you stand out from the crowd. You must be strategic with the skills you include on your profile and only include the skills that are unique to your talents or are keywords for someone in your role/industry e.g. copywriting, SEO or Google AdWords. 

Don't include meaningless skills (e.g. Microsoft Word) or reorder the list so that your most important skills are on the top.

8. Let Recruiters Know You're Open 

Are you actively looking for new career opportunities? You can privately signal to recruiters that your open to exploring new job opportunities as well as what type of career prospects you're interested in (full-time, part-time, contract), whether you are actively or casually looking, locations, job titles, and more.


Click on the "Jobs" icon in the toolbar at the top of your screen and select "Career Interests". Toggle right to turn "Let Recruiters Know You're Open" on and fill in your preferences.



9. Own your media

LinkedIn allows you to showcase your personality and your achievements through images, documents, videos and presentations in the summary, education and experience section on your profile. Adding media to your profile is an effective way to differentiate yourself from the competitive and stand out from the crowd.

Examples of media you could upload:

  • Key achievements
  • Successful projects
  • Personal websites
  • Whitepapers/research
  • Published articles or blog posts
  • Portfolio
  • Presentations
  • Case studies from clients
  • Video testimonials
  • eBooks

Click on the "Me" icon in the toolbar at the top of your screen and then click "View profile". Next, select the Edit icon on any of the three sections in your profile; Summary, Experience and Education. Scroll down to the "Media" section, select either "Upload" to upload a file from your computer or "Link" to link to an external website or video.



10. Showcase your achievements

Recruiters spend hours searching through LinkedIn to find the ideal candidate so make sure you fill your summary and experience section with your specialities, career experience and noteworthy achievements. Just like a CV, people tend to skim through your profile so long descriptive paragraphs won't do you any favours. Use bullet points so that the important information is easy to find. Also, make sure that your summaries of previous roles are listed in past tense, not present tense.

11. Request LinkedIn Recommendations

LinkedIn Recommendations help you build credibility in the industry. Do you need some more recommendations? LinkedIn makes the process simple by allowing you to ask your connections to write you a recommendation. In these requests, you are able to specify who you want to recommend you and what you would like to be recommended for.

Another great way to receive more recommendations is to provide recommendations for someone you've worked with in hope that they would return the favour. After all, sharing is caring.


Click on the "Me" icon in the toolbar and then click "View profile". Next, Scroll down to the "Recommendations" section and click "Ask to be recommended". You will then be able to select the person, share details about your working relationship and position at the time, and include a personalised message with your request.


12. Update your status

LinkedIn is full of active professional sharing industry-related news and insightful posts. Why not share your own expertise? We recommend highlighting your recent work, industry knowledge, interests and expertise in your status updates. Engaging with likeminded people by liking/commenting on posts, following companies and joining groups can also be very beneficial.

If you keep active on LinkedIn, your extended network will see your updates and people can discover your posts via search. You will be able to gain more visibility, grow your influence and acquire new follows, which can potentially lead to new opportunities coming your way.

If you're on the hunt for a new job, Creative Personnel are here to help you with your search. We advertise our roles on our LinkedIn page or you can visit our jobs page today to see what roles we have available.