The best free digital marketing courses and online resources
by Kelly Ross
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Bored in lockdown? Why not use this time to upskill your digital marketing skills?
Many leading digital marketing companies and online learning platforms are offering access to their platforms and courses, normally worth thousands of pounds, free of charge (or heavily discounted) over this difficult time.
Here is a list of free digital marketing courses and tools to help kickstart your career or upskill during this downtime.
Key Areas: SEO
Course: 13 courses, 18 hours of content
Moz is a reputable player in the world of SEO, inbound marketing, link building, and content marketing. They are providing over a dozen on-demand SEO courses for free until May 31st to help you level up your digital marketing skills during this crisis.
Go to Moz Academy, log in or sign up, and use the code "wegotthis" at checkout to redeem your free training.
Key Areas: SEO & Content Marketing
Course: 10 tutorials (39 modules), 5 hours of content
Blogging for Business by Ahrefs is an in-depth course that aims to show you how to grow your blog past 100K monthly visitors and turn thousands of your readers into paying customers. You'll learn how to create great content, optimise your article for search engines, how to build links, and more.
Go to Ahrefs Academy and click start to begin the course.
Key Areas: Marketing, Sales and Service
Hubspot Academy offers free courses on nearly every area of digital marketing; including inbound sales, social media marketing, email marketing, content marketing, and more. While these courses have always been free, it's the perfect opportunity to upskill in a variety of areas and even receive your certifications.
Head to Hubspot Academy, sign up for free courses and then choose from a large variety of courses.
Key Areas: Digital Marketing, Data and Tech, and Career Development
Google Digital Garage is offering free online courses for all levels. The courses are designed to help jump-start your career or grow your business, with topics such as digital marketing, data and technology, and career development.
To start, head to Google Digital Garage, and simply enrol in a course and complete the modules to receive a certificate of completion.
Key Areas: Analytics
Just like the Google Digital Garage, the Analytics Academy is always free and is home to many tutorials on Google's measurement tools, from beginner to advanced.
To get started, head to Google Analytics Academy and select a session.
Key Areas: Content
Course: 16 videos
Pete McPherson of Do You Even Blog is offering his Crush Your Content course for free. The course shares tips, tricks and strategies used to produce quality content and tactical tools.
Head to Do You Even Blog and select Get Access For Free to begin this course.
Key Areas: SEO
Course: 154 Lessons
The Advanced SEO Course by Craig Campbell starts with an introduction to SEO and ends with in-depth practices of marketing automation tools.
Go to Craig Campbell SEO Training & Consultancy, click the Advanced SEO Course, and enrol with the Get Started Now button to signup.
Key Areas: Content Marketing, Email Marketing, Social Media, SEO
Digital Marketer has opened its Lab access to everybody free for 14 days. Inside you'll have access to a library of 36 marketing playbooks, 11 comprehensive digital marketing masterclasses, discounts and deals on tools, and a supportive community of 10,000+ marketers.
Head to the Digital Marketer Lab and begin an instant trial for free.
Key Areas: Marketing, Sales and CS
Jolt is a business school for the self-made. The online programme allows you to take your career to the next level, gain skills you can use tomorrow and learn from world-class experts. Jolt hosts sessions, workshops and mini-courses on marketing, sales, data, management, leadership, product, finance, personal skills and self development. They are offering a 14-day free trial to attend their online classes.
Head to Jolt and start your free trial.
Key Areas: Digital Marketing, PPC, SEO, Email Marketing
FutureLearn’s mission is to help you make sense of the ever-evolving digital world, and enable you to explore which new job could be the right fit for you. On this course, you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. You will also discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.
Stay home, stay safe, and upskill for FREE.
What else did we miss? Please let us know at email@example.com and we'll add it to the list.