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Programmatic Strategy Director

Programmatic Strategy Director

  • Location

    London

  • Sector:

    Digital Marketing

  • Job type:

    Permanent

  • Salary:

    Dependent on Experience

  • Contact:

    Andy Phillips

  • Contact email:

    digitalops@creativepersonnel.co.uk

  • Phone:

    0203 216 2564

  • Job ref:

    PDS61

  • Published:

    over 1 year ago

  • Duration:

    n/a

  • Expiry date:

    2019-05-21

  • Startdate:

    2019-04-19

  • Client:

    #

Programmatic Strategy Director
Consultancy

This role sits in the consultancy arm of a top global agency so is perfect for someone coming from a programmatic trading background and keen to move into a more consultative and strategic role. You will be responsible for looking after key clients as well as for the growth and new business for the team.

The consultancy arm is a new department and works with clients who have taken their programmatic activity in-house.

5 Areas of Consultation:
  1. Programmatic Strategy – Elevate strategy and keep up with the times.
  2. Data Strategy – How to best use, 3rd, 2nd and 1st party data, what are they currently doing and build framework for success.
  3. Innovation – How to use new areas including Programmatic TV, OOH, new media partnerships etc.
  4. Media Partnerships – Review Partnerships and become external connector to solve client challenges and negotiate rates.
  5. Auditing – Ways of working, best practice, where to tweak etc.

Responsibilities
  • Responsible for project managing the various programmatic consultancy projects
  • Support the Business Director to create and build out the Programmatic offering
  • Support the Business Director to build out scope, time/role justification and service packages for client projects.
  • Developing and growing Programmatic Products and processes via close liaisons with multiple teams
  • Be the lead for Programmatic Consultancy Services across Auditing, Strategy, Deployment and Ways of Working
  • Ensure alignment to other digital/offline challenges to synergise and combine approaches and ways of working to allow for holistic harmonised marketing efforts
  • Manage and grow team

Who they are looking for:
  • Someone well versed in tech, multiple dsp’s including DV360.
  • Someone experience in leading a team and inspiring those in it.
  • Trading background and a passion to move into consultancy if not already.
  • Brand & DR experience.
  • Future Thinking – Key Connections – Knowledgeable in industry
  • Analytical and numbers focussed
  • Ability to speak from top level as well as get in to detail and numbers.
  • Experienced Programmatic team management within a media agency operating model
  • Strong commercial acumen and first-hand experience on how agency accounts and programmatic teams are run
  • Team player and lead on programmatic thinking


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