image/svg+xml Combined Shape Combined Shape
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PPC Business Director - 6 month FTC

PPC Business Director - 6 month FTC

  • Location

    London

  • Sector:

    PPC & SEO Jobs

  • Job type:

    Permanent

  • Salary:

    Competitive

  • Contact:

    Tim Dent

  • Contact email:

    digitalperformance@creativepersonnel.co.uk

  • Phone:

    0203 216 2563

  • Job ref:

    TD5790595

  • Published:

    9 months ago

  • Duration:

    n/a

  • Expiry date:

    2020-03-28

  • Startdate:

    2020-01-28

  • Client:

    #

A temporary role to cover maternity period exists for a Business Director, Paid Search within a large and fast-paced specialist team. The role will cover paid search strategy, focus and relationship with some key automotive and financial clients.

Key skills & knowledge:

The individual will be expected to use their own initiative to manage and coordinate a team of channel specialists delivering campaigns across global search engines and e-commerce sites. You will be expected to champion best practice approach to delivering campaigns, multi market strategy coordination and communication. You will be a leader, leading by example, creating an environment where all members of the team have an opportunity to fulfil their potential and deliver exceptional work for the clients. The individual will be expected to have a minimum of 6+ years’ experience in the industry and specialism.

Principal responsibilities:

Raising the profile
  • Surface and share great work from the team
  • Collate case studies of great work
  • Enter all industry awards
  • Create POVs regarding industry developments
  • Contribute to key industry events
  • Build and maintain relationships with Client Leads, offering strategic guidance to help grow the business and strengthen the relationship
  • Work with HR/other channel leads to ensure the story is positioned correctly with recruiters
  • Develop the profile through training, presentations and other communication
Ensuring profitability
  • Ensure all clients have a clear SOW, that is shared with and followed by Account Director(s)
  • In collaboration with the Partner, identify opportunities for negotiation with clients/client leads where additional funding is required for resource, or SOWs need to be amended
  • Work with Account Director(s) to ensure client resource allocations are adhered to, or flagged to the Partner, Paid Search and Social where scope negotiations are required
  • Support and deliver WW Paid Search new business pitches
Delivering client performance
  • In partnership with the Client Teams and the Account Director(s), lead the strategic conversation for clients
  • Work with the Account Director(s) and clients to create and maintain account roadmaps for every client, covering testing, innovation, growth and other elements
  • Identify and activate the right technology, where required
  • Ensure reporting is focused on actionable insight


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