Paid Social - Facebook - User Acquisition Manager
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Location
London
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Sector:
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Job type:
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Salary:
£45000 - £65000 per annum, Benefits: negotiable - dependant on experience
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Contact:
Mina Machacek
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Contact email:
mmachacek@creativepersonnel.co.uk
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Phone:
0207 929 2999
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Job ref:
MM/0480334
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Published:
about 2 years ago
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Duration:
n/a
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Expiry date:
2020-04-17
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Startdate:
2019-12-05
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Client:
#
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Consultant:
#
Roles & Responsibilities
- Work closely with product teams, senior stakeholders, and Facebook account managers
- Lead user acquisition strategy and performance-based media buying on Facebook
- Conduct thorough, creative analysis (CTR, CVR, etc.) and cooperate with the in-house design team on new concepts
- Assist in forecasting and management of a multimillion-dollar budget
- Carry out in-depth optimization of Facebook ads to hit target KPIs (LTV, ROI, etc.)
- Identify and develop new campaign/platform opportunities to drive increased performance over time
- Stay ahead of industry best practices and competitor trends
- Solid show of experience with managing Facebook campaigns directly and via 3rd party tools
- Demonstrable experience in mobile user acquisition and KPI-driven analysis at scale
- Experience launching new games/apps and maintaining multiple live products at scale
- Expert with Excel functions (V-lookup and Pivot Tables)
- Extremely organized and high level of attention to detail
- Analytical and metric-driven
- Experience with running Google AdWords campaigns
- Experience with running Apple Search, Snapchat or Twitter campaigns
- SQL knowledge preferred
- Highly competitive salary
- Private medical care
- Being well fed
- Relocation assistance for those moving to the UK
- 28 days paid holiday as standard but more on offer if required
- Life insurance and a favourable pension scheme
- Healthcare
- Wellbeing classes
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