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Digital Marketing Manager - East London

Digital Marketing Manager - East London

  • Location

    East London

  • Sector:

    Digital Marketing

  • Job type:

    Permanent

  • Salary:

    £50000 - £55000 per annum

  • Contact:

    Steve Lee

  • Contact email:

    digitalperformance@creativepersonnel.co.uk

  • Phone:

    0203 216 2567

  • Job ref:

    SL41899

  • Published:

    8 months ago

  • Duration:

    n/a

  • Expiry date:

    2020-05-03

  • Startdate:

    2019-07-09

  • Client:

    #

My client is a specialist search marketing agency based in a creative hub in East London. A boutique agency with over 30 members of staff, these guys are small but regularly win contracts over much larger established agencies. In 4 years my client has quietly built a reputation as the hottest SEO boutique in the country working with national and international brands including Sainsburys, Skyscanner, Sotheby’s and Eros International.

Unlike most full service agencies, their only focus is organic SEO. They don’t do PPC, Social, or PR. They don’t want to be just another SEO company, they strive to be the very best SEO company, as success with organic rankings represents the most coveted prize in digital marketing, and that requires all of their attention.


 
THE ROLE: 

•A strong and highly ambitious individual with industry leading knowledge of SEO and the wider digital marketing landscape, having fielded at least 3 years’ experience building managing marketing strategies at a well-respected agency or technology company.

•You will have a strong interest in the future of SEO, keeping abreast of the latest techniques and strategies on link building, content and on-site optimisation. You will likely be active on various marketing and SEO forums, blogs, with your own existing network of other likeminded marketers with whom you share techniques, and strategy implementation ideas.

•Assist in developing an online brand known for high-level expert SEO and technical marketing particularly in the ecommerce space.

•Creating and co-ordinating a content calendar of highly valuable and evergreen assets to be used on the agency's blog, with the goal of generating traffic and enquiries through the website.

•Establishing guest blogging opportunities on other high-traffic marketing, business and e-commerce blogs.

•Managing the social profiles, including Linkedin, Facebook & Twitter, promoting new content material via these channels.

•Managing the agency website assets; updating them with new content, optimising them for conversions, and adding new landing pages for new services.

•Managing/co-ordinating team to assist with content brainstorming sessions and content development.

•Building a team of freelance content writers to assist with content asset creation.

•Creating buyer/decision maker personas to assist with the targeting and promotion of content assets towards high-value audience/opportunities.

•Manage email marketing activities, creating engaging copy that encourages click-throughs to content assets, landing pages, and enquiry forms.

•Re-target marketing set-up across websites and owned content assets using Facebook, Google & Linkedin pixels. Engaging copy and designs created for display ads used within re-target marketing campaign.

•Organising all above marketing activities, in to a multi-faceted but centralised promotion funnel aimed at driving more leads for the sales team.

•Building and nurturing new relationships with online influencers who may form valuable partnership and cross-promotional opportunities. E.g. Podcast interviews, webinars etc

 
This role has huge scope for the right candidate, the agency is flying at the moment and there is huge resource available to invest in an individual, growing a team and making it your own with some of the smartest marketing heads in the industry.





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