Programmatic Account Manager - FMCG account
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Location
London
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Sector:
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Job type:
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Salary:
Competitive Salary
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Contact:
Tim Dent
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Contact email:
digital@creativepersonnel.co.uk
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Phone:
0203 216 2563
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Job ref:
TD5739017535
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Published:
4 months ago
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Expiry date:
2020-12-04
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Startdate:
2020-10-26
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Client:
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Desired experience
- Exceptional hands on Programmatic experience and comprehensive knowledge of best practice
- Experience supporting, developing, and mentoring junior team members
- Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
- An expert in developing and implementing audience strategies to optimise programmatic campaigns
- Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
- Proficient in using advance features available within the native and 3rd party programmatic platforms (DV360, TTD, Amazon, Xandr, Verizon) and tracking platforms like GA, DoubleClick and Adobe Analytics
- Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
- Able to devise a testing approach/roadmap delivering statistically significant results and insights
- Experience working with client leadership, developing day to day client relationships
- Leading the planning, creation, and on-going management of Programmatic campaigns
- Carrying out health checks on the accounts to ensure they are set up and running as per best practice
- Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
- Creating and leading the execution of development and testing plans including media owner betas where possible
- Preparing presentations and leading client calls and face to face meetings
- Working with the AD to devise campaign strategy and translate this into campaign delivery
- Playing an active role in team meetings and agency events
- Writing case studies of great work delivered by the team
- Volunteering to assist with new business pitches, and other cross-agency initiatives
- Delegating and managing workloads across the junior members of the team
- Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
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