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Programmatic Account Manager - FMCG account

An exciting role has arrived with Creative Personnel, working with one of our premier partners you will report into the Programmatic Account Director.; working within the Programmatic team, you will be integral to achieving client goals, and the development and optimization of Programmatic activity as part of integrated multi-channel campaigns. 

Desired experience
  • Exceptional hands on Programmatic experience and comprehensive knowledge of best practice
  • Experience supporting, developing, and mentoring junior team members
  • Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
  • An expert in developing and implementing audience strategies to optimise programmatic campaigns
  • Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
  • Proficient in using advance features available within the native and 3rd party programmatic platforms (DV360, TTD, Amazon, Xandr, Verizon) and tracking platforms like GA, DoubleClick and Adobe Analytics
  • Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
  • Able to devise a testing approach/roadmap delivering statistically significant results and insights
  • Experience working with client leadership, developing day to day client relationships
Responsibilities:
  • Leading the planning, creation, and on-going management of Programmatic campaigns
  • Carrying out health checks on the accounts to ensure they are set up and running as per best practice
  • Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
  • Creating and leading the execution of development and testing plans including media owner betas where possible
  • Preparing presentations and leading client calls and face to face meetings
  • Working with the AD to devise campaign strategy and translate this into campaign delivery
  • Playing an active role in team meetings and agency events
  • Writing case studies of great work delivered by the team
  • Volunteering to assist with new business pitches, and other cross-agency initiatives
  • Delegating and managing workloads across the junior members of the team
  • Making full use of the technology available, implementing processes and practices that maximize operational efficiencies


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