An exciting role has arrived with Creative Personnel, working with one of our premier partners you will report into the Programmatic Account Director.; working within the Programmatic team, you will be integral to achieving client goals, and the development and optimization of Programmatic activity as part of integrated multi-channel campaigns.

Desired experience

Exceptional hands on Programmatic experience and comprehensive knowledge of best practice
Experience supporting, developing, and mentoring junior team members
Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
An expert in developing and implementing audience strategies to optimise programmatic campaigns
Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
Proficient in using advance features available within the native and 3rd party programmatic platforms (DV360, TTD, Amazon, Xandr, Verizon) and tracking platforms like GA, DoubleClick and Adobe Analytics
Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
Able to devise a testing approach/roadmap delivering statistically significant results and insights
Experience working with client leadership, developing day to day client relationships

Responsibilities:

Leading the planning, creation, and on-going management of Programmatic campaigns
Carrying out health checks on the accounts to ensure they are set up and running as per best practice
Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
Creating and leading the execution of development and testing plans including media owner betas where possible
Preparing presentations and leading client calls and face to face meetings
Working with the AD to devise campaign strategy and translate this into campaign delivery
Playing an active role in team meetings and agency events
Writing case studies of great work delivered by the team
Volunteering to assist with new business pitches, and other cross-agency initiatives
Delegating and managing workloads across the junior members of the team
Making full use of the technology available, implementing processes and practices that maximize operational efficiencies

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Programmatic Account Manager - FMCG account