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Digital Account Director - Paid Media

Digital Account Director - Paid Media

  • Location


  • Sector:

    Digital Marketing, Client Services, PPC

  • Job type:


  • Salary:

    £48000 - £55000 per annum

  • Contact:

    Tim Dent

  • Contact email:


  • Phone:

    0203 216 2563

  • Job ref:


  • Published:

    over 1 year ago

  • Expiry date:


  • Startdate:


  • Client:


My client is looking for a talented and experienced Digital Account Director with excellent Paid Media and Client Management skills to join a growing team of International media experts at their London office.

The AD will be responsible for liaising with clients, managing strategy and successful execution of the media campaigns towards the KPIs agreed with the clients working with the Account Executives and Managers on the accounts and Creative, SEO, Social Media, Data & Analytics departments across the company, growing the clients’ business with the agency, as well as supporting the Global Head of Media on occasion with pitch meetings, and mentoring junior members of the team.

  • Develop excellent relationships with the clients, through developing an in-depth understanding of their businesses, challenges they face, and spotting future opportunities
  • Work with clients to set KPIs for the media services and ensure the account team is delivering against these goals and contractual requirements
  • Plan, attend and lead client meetings, QBRs and annual reviews
  • Lead the planning and implementation of innovative Paid Search, Display, Social, Native, Digital Audio and Connected TV campaigns, depending on the clients’ needs and objectives
  • Provide data-driven strategic input to the Media team and other agency units working on the account, based on the current campaign performance, website analytics, market conditions and the competitive environment
  • Coordinate teams and colleagues that are servicing the client to ensure timely delivery of high-quality output in line with the contractual scope (these teams could be Creative, Social Media, Data & Analytics, SEO etc., in addition to Media)
  • Foresee, plan and deliver on opportunities of cross-selling and upselling to increase the revenue flow from the existing clients, while improving the client’s returns and digital experience
  • Maintain a strong control over the resourcing and profitability of the accounts at all times, being responsible for ensuring the client is not only retained but retained profitably
  • Previous track record with client management, paid media management (both hands-on management, implementation and strategy) and managing / coordinating junior media resources
  • A passion for Digital Marketing, and innovative digital solutions
  • Excellent skills on Google Analytics both in terms of implementation review and performance analysis with executable insights for performance growth
  • Experience with the ad serving and trafficking tools (e.g. Campaign Manager or Adform)
  • Excellent organisational, project management and problem solving skills
  • High level of proficiency in MS Office
  • A love of uncovering trends in data and analysis
  • Self-motivated and able to work under own initiative
  • Confident and articulate presenter, with the ability to present to senior clients and internal agency teams
  • Strong strategic thinker who can act as a ‘Trusted Advisor’ to senior clients
  • Commercially astute with solid budget management experience
  • Has a great attention to detail


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