0203 216 2563
about 1 year ago
Our client is looking for a Programmatic Executive for a 2 month contract, the client is a media agency.
As Programmatic Exec you will be responsible for assisting in the implementation of a world-class digital advertising strategy through programmatic display activities. You will manage large budgets and work alongside great teams of experts within the existing trading desk and the wider Biddable & Media team.
- Setting up, Managing, Optimizing, and reporting on the performance of Programmatic campaigns in key markets, within the existing trading desk;
- Maintaining and improving relationship with local internal stakeholders
- Identify opportunities to improve campaign performance through regular campaign analysis and optimization
- Post-campaign performance analysis and evaluation, looking for opportunities to improve.
- Work closely with other on-demand channels like PPC and Paid Social advertising to leverage channel synergies in a competitive landscape
- Develop industry knowledge and educate key stakeholders on programmatic display capabilities, best practices, and important technologies
- Good understanding and experience working within digital media (i.e. Programmatic, Display, Paid Social, Video, PPC)
- 1 to 2 years' experience in display advertising ideally previously working for a Media Agency or DSP (advantageous, not required)
- Some understanding of how RTB/programmatic trading works – trading, analytics, PMP, media research.
- Demonstrated critical thinking and problem-solving skills
- Up-to-date knowledge of developments across the digital industry
- Good knowledge of digital advertising ecosystem (ad-serving, ad-networks, exchanges, DSP's, etc.)