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Digital Account Director (PPC focus)

Our client is looking for a talented and experienced Digital Account Director with excellent Paid Media and Client Management skills to join a growing and well established team.

The AD will be responsible for liaising with clients, managing strategy and successful execution of the media campaigns towards the KPIs agreed with the clients working with the Managers & Executives.

KEY RESPONSIBILITIES:
  • Develop excellent relationships with the clients, through developing an in-depth understanding of their businesses, challenges they face, and spotting future opportunities
  • Work with clients to set KPIs for the media services and ensure the account team is delivering against these goals and contractual requirements
  • Plan, attend and lead client meetings, QBRs and annual reviews
  • Lead the planning and implementation of innovative Paid Search, Display, Social, Native, Digital Audio and Connected TV campaigns, depending on the clients’ needs and objectives
  • Provide data-driven strategic input to the Media team and other agency units working on the account, based on the current campaign performance, website analytics, market conditions and the competitive environment
  • Foresee, plan and deliver on opportunities of cross-selling and upselling to increase the revenue flow from the existing clients, while improving the client’s returns and digital experience
  • Maintain a strong control over the resourcing and profitability of the accounts at all times, being responsible for ensuring the client is not only retained but retained profitably
  • Be the escalation point for any concerns raised by the internal team or by the client
  • Review the current operational flows, propose and implement improvements where relevant
KEY SKILLS:
  • Previous track record with client management, paid media management (both hands-on management, implementation and strategy) and managing / coordinating junior media resources
  • A passion for Digital Marketing, and innovative digital solutions
  • Excellent skills on Google Analytics both in terms of implementation review and performance analysis with executable insights for performance growth
  • Experience with the ad serving and trafficking tools (e.g. Campaign Manager or Adform)
  • Excellent organisational, project management and problem solving skills
  • High level of proficiency in MS Office
  • A love of uncovering trends in data and analysis
  • Self-motivated and able to work under own initiative
  • Confident and articulate presenter, with the ability to present to senior clients and internal agency teams
  • Strong strategic thinker who can act as a ‘Trusted Advisor’ to senior clients
  • Commercially astute with solid budget management experience


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