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Paid Media Director - B2B

Paid Media Director - B2B

  • Location

    London

  • Sector:

    Digital Marketing, Content & Social Media

  • Job type:

    Permanent

  • Salary:

    £55000 - £65000 per annum

  • Contact:

    Mina Machacek

  • Contact email:

    mina@creativepersonnel.co.uk

  • Phone:

    0207 929 2999

  • Job ref:

    SL-48396894

  • Published:

    10 months ago

  • Expiry date:

    2021-03-06

  • Startdate:

    2021-02-05

  • Client:

    #

  • Consultant:

    #

I'm looking for a strategic, data fluent and detail oriented Paid Digital Media Director with strong B2B experience to join a newly founded but fast growing paid media team covering Paid Social, Paid Search, Programmatic Display & Video performance offering across Fintech, Technology, Finance and B2B Brands.
The ideal candidate will be able to autonomously create testing and media plans, set up campaigns and take ownership of account optimisation along with reporting. The role involves both strategy and hands-on implementation on platforms and thorough technical knowledge of advertising platforms is required. 


The role: 
•Manage strategy, implementation and performance. 
•Paid Search and Social - strategy and implementation. 
•Work accross all major search and social platforms.
•Plan and run A/B (split) tests.
•Analyse results and identify levers for growth and performance.
•Contribute to overall client strategies.
•Create weekly, monthly and ad hoc reports.
•Budgeting, projections and resource allocation.
•Contribute to continuous process improvement.
•Manage team of 3. 
•Staying up to date with industry innovation, identifying opportunities.


Requirements:
•Proven success in acquisition and retention campaigns.
•Expert knowledge of Paid Social and biddable channels.
•Wide experience with app marketing.
•Understanding the levers of growth - subscription / transactional.
•Data analysis exp using Excel (Pivot Tables, VLOOKUP etc).
•Solid exp with marketing attribution models and performance.
•Experience with website and marketing analysis / Google Analytics.
•Ability to set up website tags through Google Tag Manager.
•Analytical approach problem-solving skills.
•Creative, inquisitive, and passionate about digital media.
•Confident in communicating with both internally and externally.
•Strong in explaining technical concepts.
•Ability to manage and prioritise multiple projects simultaneously.
•Strong understanding of media research tools.
•Team management.
•Strong attention to detail.


Desirable: 
•Experience with Paid Search and Affiliate marketing.
•Experience working for a fast-growing business or start-up.
•Experience working at an agency.
•Experience working with B2B clients.
•Experience building dashboards using Data Studio or similar.
•Google Analytics Individual Qualification.
•Facebook Blueprint certification.
•Google Ads certifications.
•Experience with statistical analysis using R or Python.
•Experience with Facebook Marketing Partners such as Smartly.io

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