Paid Social Account Manager - Media
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Location
Greater London
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Sector:
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Job type:
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Salary:
Competitive
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Contact:
Tim Dent
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Contact email:
digital@creativepersonnel.co.uk
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Phone:
0203 216 2563
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Job ref:
TD473882347839487921
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Published:
over 1 year ago
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Expiry date:
2021-04-04
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Startdate:
2021-03-08
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Client:
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The candidate will report into the Paid Social Account Director. Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimization of Paid Social activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage Facebook/Instagram, Twitter, Google, YouTube and Linkedin campaigns.
Key skills & knowledge:
- Exceptional hands on Paid Social experience and comprehensive knowledge of best practice
- Experience supporting, developing, and mentoring junior team members
- Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
- An expert in developing and implementing audience strategies to optimise Paid Social campaigns
- Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
- Proficient in using advance features available within the native and 3rd party Paid Social platforms (Facebook, Twitter, Snapchat, Linkedin, etc.) and tracking platforms like GA, DoubleClick and Adobe Analytics
- Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
- Aware of how Paid Social can integrate with other digital and offline channels
- Able to devise a testing approach/roadmap delivering statistically significant results and insights
- Experience working with client leadership, developing day to day client relationships
- Analytically minded with very good attention to detail, able to identify trends in large data sets
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