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Performance Account Director - 12 month FTC

  • Location

    Greater London

  • Sector:

    PPC

  • Job type:

    Permanent

  • Salary:

    Competitive

  • Client:

    Creative Personnel

  • Contact:

    Tim Dent

This role will give a skilled paid search practitioner the opportunity to further refine and develop the craft in a fast paced, dynamic agency environment.

The successful candidate will be primarily supporting the global media activation activities for a well known FMCG brand across several markets in Europe. The role offers the fantastic opportunity of looking at media holistically on a global scale and handling not only media activation but acting as an advisor on the brands’ strategic long-term marketing plans.

Responsibilities:
  • Collaborate with the Account Leads and Head of Search on innovative Search strategy, taking ownerships of client initiatives from beta tests to data analysis
  • Oversee the workflow management and training for all direct reports
  • Support 3 Search Team Managers who manage their individual team members
  • Share learnings and best practice with the wider Search community
  • Communication lead for clients, media partners and internal teams (such as the Global client team) with the support of the Account Lead when required.
Desired Experience:
  • Proven in-depth Search specialist experience
  • Strong direct response & branding experience with understanding of the admin side of the Search Platforms
  • Up to date with Google Ads latest offering
  • Knowledge of site analytics tools, for example Google Analytics.
  • Able to create reliable forecasts, even when targets and market conditions change
  • Experience in successful automated bid management adoption and application of advanced audience strategies
  • A strong understanding of other media lines and how it works in conjunction
  • Strongly process driven, from budget and finance admin management to brief responses
  • Knowledge of systems such as the Google Marketing Platform (SA360 in particular).
  • Experience using data visualisation software like Data Studio or Tableau to create bespoke and automated performance reports
  • Savvy lead of automated account management processes (for example ad copy changes and budget management)
  • At least 4 to 5 years’ experience in executing PPC campaigns, preferably within an Agency
  • All academic backgrounds will be considered – qualifications in maths, data, media of interest
  • Professional digital media/advertising qualifications will be of an advantage
  • Any digital media experience e.g. freelance, personal projects etc. will also be of interest
  • Ability to comfortably manage large-scale campaigns and deal with multiple stakeholders
  • Highly organised, project management and coordination skills


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