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Content Marketing Director - Media Agency

Content Marketing Director - Media Agency

  • Location

    Greater London

  • Sector:

    Digital Marketing, Content & Social Media

  • Job type:

    Permanent

  • Salary:

    Competitive

  • Contact:

    Tim Dent

  • Contact email:

    digital@creativepersonnel.co.uk

  • Phone:

    0203 216 2563

  • Job ref:

    TD4871487923

  • Published:

    5 months ago

  • Expiry date:

    2021-05-08

  • Startdate:

    2021-04-05

  • Client:

    #

To support clients in meeting their business objectives, by delivering best in class content marketing and influencer marketing campaigns that drive SEO authority and brand awareness.

Working as part of the SEO & Content team, line managing a Content Marketing Executive, the Content Marketing Director will work across 4 huge accounts across a variety of sectors.

Responsibilities include:
  • Client Servicing – Key point of contact for clients, third parties such as publishers, press and influencers and internal teams
  • Strategic – Ensuring that content marketing activity is joined up with the SEO strategy and where relevant, with media, PR & social activity
  • Creative – Ultimately responsible for ideation and campaign development, you will need to explore the competitor landscape, understand clients’ brand value and marketing plans and propose ideas that serve to earn coverage and links back to our clients’ websites
  • Pro-active – You will need to constantly be exploring angles and stories that are relevant to our clients, with ongoing creative thinking of how we could create newsworthy content
  • Relationship management – Ideally, you will have existing relationships or be great at building new ones, with influencers, bloggers and publishers on behalf of our clients. This could be for product gifting, events or digital PR / content marketing
  • Digital PR – You should have a deep understanding of how to use data to create a story; you will be responsible for designing research methods such as surveys, to create great content
  • Multi-tasker – You will need to be capable of managing different types of campaign and supporting your Executive to be organised with excellent attention to detail
  • Working closely with the Content Production Manager, Copywriter and Designer, you will be responsible for ensuring that campaign content on our clients’ websites adds value to your outreach – this might be written content, illustration, video or tools (for example)
  • Management – Support your Content Marketing Executive to develop both their career and their capabilities in relation to the three accounts
Skills & Behaviours
  • Good understanding of SEO and in particular, what works for earning links
  • Creative with a love for marketing content
  • Strategic; able to integrate your campaigns with wider brand, media, PR and social activity
  • Confident written and verbal communicator as you will represent our clients to third parties
  • Good relationship building skills; existing relationships with bloggers and publications a significant advantage
  • Strong Powerpoint and Excel skills


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