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Performance Account Manager (PPC) - Leading Client

Performance Account Manager (PPC) - Leading Client

  • Location

    Greater London

  • Sector:

    Digital Marketing, Client Services, PPC

  • Job type:

    Permanent

  • Salary:

    Competitive

  • Contact:

    Tim Dent

  • Contact email:

    digital@creativepersonnel.co.uk

  • Phone:

    0203 216 2563

  • Job ref:

    TD372187253198731

  • Published:

    7 months ago

  • Expiry date:

    2021-05-08

  • Startdate:

    2021-03-29

  • Client:

    #

The Performance Account Manager is an important role within this global agency, responsible for supporting the Account Director on media channel planning and activation, while leading and guiding the Account Executive(s) on the implementation, optimisation and performance of media activation across a suite of Biddable channels.

This role will give mid-level paid search practitioners the opportunity to further refine and develop the craft in a fast paced, dynamic agency environment. The successful candidate will be primarily supporting the global media activation activities across SEO, digital activation, e-commerce, strategy, trading and digital operations.

Responsibilities:
  • Acting as the key client contact to ensure that strategic directives are followed, and that work is delivered on time and it exceeds client expectations.
  • Managing Google paid search activity across activation strategies, optimisations and tactics.
  • Working with the Account Director on planning and forecasting new projects and campaigns, with focus on meeting client’s KPIs and performance targets.
  • Responsible for the day to day QA process across all media activation, minimizing error and risk and ensuring consistent and accurate adherence to process.
  • Leading the delivery of client reporting of media performance (BAU and campaign specific), ensuring timely, insightful, performance focused analysis and actionable insights.
  • Direct people management of Account Executive(s). Managing their day to day tasks and professional development. Ensuring their workload is balanced and the team have clear roles and responsibilities.
  • Assisting key stakeholders (internally and externally) with any requests for insight or data they may have.
  • Winning key stakeholders trust (internally and externally) through consistent performance, proactive management and by developing an in-depth understanding of the client’s business: economic environment, customers and competitors.
Required skills / experience:
  • At least 2 to 3 years’ experience in executing PPC campaigns, preferably within an Agency.
  • All academic backgrounds will be considered – qualifications in maths, data, media of interest.
  • Professional digital media/advertising qualifications will be of an advantage.
  • Any digital media experience e.g. freelance, personal projects etc. will also be of interest.
  • Hands-on experience and understanding of major biddable platforms; such as, Google Ads, Bing, SA 360, e.
  • Knowledge of site analytics tools, for example Google Analytics.
  • Ability to comfortably manage large-scale campaigns and deal with multiple stakeholders.
  • Highly organised, project management and coordination skills.
  • Strong client services skills.
  • Analytically minded with excellent attention to detail when handling large data sets.
  • Advanced Excel skills and ability to automate tasks to save time.
  • Experience in managing employees: setting objectives, task prioritisation, motivation and appraisals.


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