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Paid Social Account Manager - Fintech

Paid Social Account Manager - Fintech

  • Location

    Greater London

  • Sector:

    Digital Marketing, Content & Social Media

  • Job type:

    Permanent

  • Salary:

    £30000 - £35000 per annum

  • Contact:

    Tim Dent

  • Contact email:

    digital@creativepersonnel.co.uk

  • Phone:

    0203 216 2563

  • Job ref:

    TD434819328472

  • Published:

    4 months ago

  • Expiry date:

    2021-06-08

  • Startdate:

    2021-05-17

  • Client:

    #

The candidate will report into the Paid Social Account Director. Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimization of Paid Social activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage Facebook/Instagram, Twitter, Google, YouTube and Linkedin campaigns. 

Desirable Experience:

  • Exceptional hands on Paid Social experience and comprehensive knowledge of best practice
  • Experience supporting, developing, and mentoring junior team members
  • Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
  • An expert in developing and implementing audience strategies to optimise Paid Social campaigns
  • Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
  • Proficient in using advance features available within the native and 3rd party Paid Social platforms (Facebook, Twitter, Snapchat, Linkedin, etc.) and tracking platforms like GA, DoubleClick and Adobe Analytics
  • Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
  • Aware of how Paid Social can integrate with other digital and offline channels
  • Able to devise a testing approach/roadmap delivering statistically significant results and insights
  • Experience working with client leadership, developing day to day client relationships
  • Analytically minded with very good attention to detail, able to identify trends in large data sets

General Responsibilities:

 

  • Leading the planning, creation, and on-going management of Paid Social campaigns
  • Carrying out health checks on the accounts to ensure they are set up and running as per best practice
  • Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
  • Creating and leading the execution of development and testing plans including media owner betas where possible
  • Preparing presentations and leading client calls and face to face meetings
  • Working with the AD to devise campaign strategy and translate this into campaign delivery
  • Playing an active role in team meetings and agency events
  • Writing case studies of great work delivered by the team
  • Volunteering to assist with new business pitches, and other cross-agency initiatives
  • Delegating and managing workloads across the junior members of the team
  • Contributing to and owning personal development plans
  • Arranging/attending training to progress you and the team’s knowledge and capability
  • Motivating junior team members to develop their knowledge of social best practices
  • Supporting the educating of planning teams on the benefits and purpose of Paid Social

 

 

 


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