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Head of Organic Performance - Web/Mobile - Tech Company

Head of Organic Performance - Web/Mobile - Tech Company

  • Location

    United Kingdom

  • Sector:

    Digital Marketing, SEO

  • Job type:

    Permanent

  • Salary:

    £60000 - £100000 per annum

  • Contact:

    Tim Dent

  • Contact email:

    digital@creativepersonnel.co.uk

  • Phone:

    0203 216 2563

  • Job ref:

    TD587235801723

  • Published:

    5 months ago

  • Expiry date:

    2021-06-13

  • Startdate:

    2021-05-10

  • Client:

    #

As a Head of Organic Performance, you’ll own the vision, define the strategy, and drive the execution for our storefronts. Together with your team, you'll maintain, grow, and optimize the global web properties and the apps in the major mobile app stores.

Your main goals will be:
  • Ensure the content and the brand message is relevant, consistent, and up-to-date across all the digital properties, for all languages and locations of our global user base.
  • Increase the reach of our content and apps by growing the organic traffic (SEO) of the web properties and the app store ranking (ASO) of the mobile apps.
  • Improve the experience that users have on the properties by helping them find the information they're looking for, mapping and optimizing user journeys and increasing their conversion rates.
  • Monitor the status and usage of our properties to identify issues and opportunities.
If you’re a self-starter and results-driven marketer, and you thrive in a fast-paced environment, this is a great opportunity to play a pivotal role in a fast-growing company. You will have a concrete impact on the future of the business as a whole.

YOUR ROLE
  • Own the vision, strategy, and execution for all web properties and app store profiles.
  • Drive web visitor growth at scale via SEO, inbound, and organic marketing activities.
  • Drive mobile app install growth at scale via inbound marketing, ASO, and other organic activities.
  • Identify key bottlenecks in funnels and increase the conversion rates of major customer journeys.
  • Implement web and mobile monitoring processes, guidelines, audits, and tools to identify opportunities and issues with our SEO/ASO rankings, user experience, conversion rates, and other relevant metrics.
  • Coordinate with product, content, localization, engineering, and other teams to keep the information up-to-date and relevant across all properties.
  • Cultivate strong collaborative relationships and inspire key local and global stakeholders as well as external agency partners to drive high-quality output. Masterfully communicate within the organization to ensure transparency, alignment, and advocacy.
  • Build, lead, and nurture a growing team of high performing marketers in SEO, ASO, Conversion, etc., who deliver undeniable business impact and breed a high standard of strategic, creative, and executional excellence through coaching and capacity-building.
EXPERIENCE REQUIRED
  • At least 7+ years of marketing experience in SaaS, e-commerce, or digital-first global companies.
  • Proven experience of scaling web traffic via SEO, inbound, and similar activities.
  • Proven experience of scaling mobile app installs via ASO, inbound, and similar activities.
  • Strong project and program management, with the ability to thrive in a high-growth, fast-paced startup environment, setting objectives, and ruthlessly prioritizing activities based on impact.
  • Proven experience building and leading teams, including experience directly managing teams of 5+ individuals and scaling organizations.
  • Independent, self-motivated, and proactive with strong attention to detail and excellent written and spoken English.
  • Experience with large, multi-product, multilingual websites, and mobile apps.


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