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PPC Account Manager - Automotive Brand

PPC Account Manager - Automotive Brand

  • Location

    Greater London

  • Sector:

    Digital Marketing, PPC

  • Job type:

    Permanent

  • Salary:

    £30000 - £35000 per annum

  • Contact:

    Tim Dent

  • Contact email:

    digital@creativepersonnel.co.uk

  • Phone:

    0203 216 2563

  • Job ref:

    TD42874247836279

  • Published:

    6 months ago

  • Expiry date:

    2021-06-20

  • Startdate:

    2021-05-24

  • Client:

    #

The Account Manager is responsible for leading and managing agency resources to the delivery of high-quality service and digital solutions so that all client needs are met on time, to budget and to the highest standards of service. Reporting into the Account Director, you will be responsible for both the strategic development of your client’s accounts and organization of your team. You will work with an Account Executive, and be responsible for organizing their workload, overseeing the quality of their work and training needs. 

Role Responsibilities

  • Establish an understanding of all areas of Reprise Digital’s expertise and the products/services we can provide to your clients 
  • Contribute in developing new products and ways of working that improve SEM results  
  • Develop an understanding of the various digital media channels (Display, eRetail, Social media) and the role of PPC/SEM 
  • Help to educate the clients on PPC/SEM strategies and tactics; engage clients in the world of digital communications by demonstrating its direct response, creative and brand building abilities 
  • Participate in and learn about social marketing and the impact for our clients 
  • Keep up to date with and lead the testing of new SEM products, including advanced features and beta trials for Google Ads and SA360.
  • Lead the day-to-day client relationship, campaign or project development and execution 
  • Ensure that all client campaigns follow the internal Search process 
  • Provide consistent and effective support to Account Directors / Senior Account Managers and Business Performance Director 

Desired Experience

 

  • Needs to have search marketing experience, responsible for planning and managing campaigns across Google Ads and Microsoft Advertising (Bing) 
  • Experience managing large budgets and delivering strong results for large brands across multiple markets and product types 
  • Have driven e-commerce performance using third party bid-management tools eg. Marin, Kenshoo and SA360 
  • Experience managing PPC campaigns across multi-account MCCs 
  • Be a trusted, knowledgeable source of information and developments in search marketing 
  • Communicate effectively at all levels, both up and down 
  • Strong client-facing skills: understanding client needs, maintaining relationships, building partnerships 
  • Strong commercial skills  
  • Able to work in high pressure environment and resolve client issues 
  • Analytical, yet operate strategically, with understanding of the ‘big picture’  

 


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