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Mobile Marketing Manager - SaaS - London or Remote (Europe)

Mobile Marketing Manager - SaaS - London or Remote (Europe)

  • Location


  • Sector:

    Digital Marketing, Technology, SEO

  • Job type:


  • Salary:

    £60000 - £80000 per annum

  • Contact:

    Tim Dent

  • Contact email:


  • Phone:

    0203 216 2563

  • Job ref:


  • Published:

    about 1 year ago

  • Expiry date:


  • Startdate:


  • Client:


As an experienced, well-rounded mobile marketing manager, you'll drive mobile app installs for all the apps across all app stores. You'll drive the vision, strategy, and execution of mobile user acquisition activities and campaigns. Together with the SEO Manager, you'll implement ASO best practices to increase the organic ranking, and together with the Advertising Manager you'll run paid campaigns to test hypotheses and increase app installs.

If you’re a self starter and results-driven marketer, and you thrive in a fast-paced environment, this is a great opportunity to play a pivotal role in a fast-growing company. You will have a concrete impact on the future of the business as a whole.

  • Own, plan, and execute our global, multi-product, multi-app ASO strategy.
  • Drive mobile app install growth at scale via inbound marketing, ASO, and other organic activities.
  • Implement mobile monitoring processes, guidelines, audits, and tools to identify opportunities and issues with our ASO rankings, app store listing experience, conversion rates and other relevant metrics.
  • Coordinate with product, content, localization, engineering, and other teams to keep the information up-to-date and relevant across all our apps.
  • Drive actionable insights based on the analysis of our competitors, keywords, and data.
  • Continually evaluate and refine ASO processes, metrics, and tools.
  • Create and present weekly, monthly, and quarterly reports and analyses.
  • Keep abreast of the newest trends, innovations, and technologies in the online advertising industry.
Desired Experience:
  • 3+ years of hands-on experience and a proven track record driving growth in mobile app installs.
  • 3+ years of hands-on experience and a proven track record of executing ASO audits and implementing outcomes.
  • Proven experience with global, multi-product, multilingual apps.
  • Strong project and program management, with the ability to thrive in a high-growth, fast-paced startup environment, setting objectives, and ruthlessly prioritizing activities based on impact.
  • Independent, self-motivated, and proactive with strong attention to detail and excellent written and spoken English.
  • Experience with global, multi-product, multilingual mobile apps.


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