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Paid Social Account Director - Media Agency

The candidate will report into the Paid Social Business Director, working within the Paid Social team, they will be integral to cross channel knowledge sharing and contributing to channel integration across the agency. The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the social team within the client hub. You will be expected to lead by example, growing the client base by upselling new services and contributing to team PR opportunities.

Desirable Experience:
  • Exceptional project management and coordination skills, with a logical approach to problem solving
  • Experience in developing and leading client relationships
  • Exceptional people management skills, including support and development of at least two junior team members
  • Exceptional executional Paid Social experience managing Brand & DR activity; experience in optimising and developing paid social accounts to hit performance targets is essential
  • Extensive experience using the native Paid Social management platforms (Google, Facebook, Instagram, Twitter, YouTube, Snap, Bing, LinkedIn, etc.) as well as 3rd party platforms like 4C, Sprinklr and tracking solutions such as DoubleClick and Adobe Analytics
  • In depth understanding of networks like: Audience Networks, In-Stream, Twitter Sponsorships and when to use them to deliver against clients’ business objectives
  • Understanding of the importance of brand safety, viewability and able to recommend solutions that address these topics
  • Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client’s objectives.
  • Ability to devise a cross digital platform video strategy that links up with other non-social channels, considering best video practices
  • Expert knowledge of measurement capabilities and evaluate and implement study opportunities that are of benefit to the client and future social activity
  • Working knowledge of digital attribution approaches used to optimize social campaigns
Role Responsibilities:
  • Take ultimate responsibility for the output of your team, both clients facing and operational 
  • Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
  • Apply best practice rigor to the execution of Paid Social campaigns
  • Maintain a forward thinking and innovative approach in the development of paid social activity
  • Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner
  • Keep up to date with industry developments in order to offer POVs
  • Build a reputation as a trusted senior advisor for internal and external stakeholders
  • Play an active role in pitches, and other cross agency initiatives
  • Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.
  • Take responsibility for your team’s development and career progression within the agency
  • Review the quality of team output and take appropriate action to improve delivery
  • Play an active role in the recruitment and interviewing process to build strong teams
 

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