Programmatic Executive - Client Side
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Location
London
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Sector:
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Job type:
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Salary:
£30000 - £36000 per annum
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Contact:
Tim Dent
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Contact email:
digital@creativepersonnel.co.uk
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Phone:
0203 216 2563
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Job ref:
TD573878971894
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Published:
11 months ago
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Expiry date:
2021-09-25
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Startdate:
2021-08-23
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Client:
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Key Responsibilities
- Manage the relationship with our media agency partners, championing best practice, improving processes and delivering efficient paid campaigns.
- Collaborate with the media agency to prioritise audiences, creative recommendations, manage performance and set budgets thresholds
- Own the Paid Social Media strategy and integrate with Organic Social Media activity to ensure a holistic approach
- Exceptional analytical skills - Ability to identify poor performing campaigns, the possible causes, and develop solutions/optimisations to improve efficiencies
- Experience of reporting and achieving paid social performance brand and performance targets
- Management of a complex test and learn framework including executing and evaluation
- A degree and relevant professional qualifications or equivalent experience within a marketing, advertising or business related discipline
- Significant demonstrable experience of managing Paid Social acquisition campaigns, for an organization of similar size/market leader position.
- Proven capability of managing substantial Paid Social marketing budgets (circa £1M plus)
- Proficient with measurement tools and partnering with independent media auditors to monitor, address and drive effectiveness
- Ability to oversee the execution of a robust test and learn framework of initiatives
- Experience of collaborating with top flight creative, media and marketing agencies
- Highly tuned creative flair, understanding of creative process and demonstrative application across a variety of marketing channels
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