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Planning Director - FMCG Clients

An industry defining Agency has an opportunity for a Planning Director to lead communications planning across one half of the FMCG team portfolio. 

The three pillars of the role are:
  1. They are the client and account lead - it is their responsibility to ensure that clients are serviced brilliantly and that they have positive and productive relationships with the agency
  2. They are the media planning lead, and they work alongside the Strategy Director or independently to ensure that brilliant strategy culminates in creative and effective media plans.
  3. They manage workflow in the team and ensure that the Account Manager and Account Executive are supported to deliver brilliant work.
Key role requirements:
  • A strong comms planning background with the ability to translate a communications strategy into a media planning recommendation, considering best formats, weighting, flighting and activation tactics to deliver against core objectives of a campaign.
  • A thorough understanding of all media touchpoints and the ability to define the tasks for media and content, develop channel roles and investment priorities based around tasks.
  • Ability to create a good, well thought through deck which requires minimal input from colleagues to make it ‘client ready’.
  • A strong understanding of campaign evaluation knowing how to set and measure against both media, brand and business KPIs
  • An in-depth knowledge and application of core media tools
  • Ability to think beyond Paid media – able to take a view upon owned and earned channels
Role Responsibilities
  • Lead on end-to-end Communications Planning projects – be it annual planning or bespoke planning projects. They give clear direction to the agency(s) team to ensure that the approach is fuelled by insights/data and tells a clear story - pulling in cross-team and senior support as and when required.
  • Build a deep understanding and be well versed of the client categories, competition and client’s business in the UK and Ireland in order to understand the challenges and opportunities they face.
  • Be able to develop and have a POV on managing the portfolio across various briefs and ensure a fully integrated approach
  • Ensure that specialists are working effectively across projects, monitoring our delivery of the client scope and tracking it on an ongoing basis
  • An excellent presenter, able to communicate effectively with senior clients with gravitas
  • Overseeing the Account Manager to manage reporting requirements, quality controlling output and ensuring actionable insight is delivered.
  • Overseeing account financials to ensure accuracy and timely management and maximise profitability and efficiency (e.g. reconciliations, payments, billings, financial tracking).
  • Working with the Business Director/Client Lead to look for opportunities for driving revenue growth
  • Create the conditions for brilliant work and champion that work externally to ensure outstanding client service
  • Maintain good relations with external agencies, internal teams & media owners to understand what services and products exist that could help deliver clients’ business KPIs
  • Responsible for the management, coaching and development for the Planning Manager and Planning Executive.
 



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