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Business Director, Integrated Analytics

Business Director, Integrated Analytics

  • Location

    London

  • Sector:

    Digital Marketing, Technology, Data Analytics

  • Job type:

    Permanent

  • Salary:

    Competitive Salary

  • Contact:

    Cami Quinn

  • Contact email:

    av@creativepersonnel.co.uk

  • Phone:

    0203 216 2558

  • Job ref:

    CAMMS1

  • Published:

    about 1 month ago

  • Expiry date:

    2021-08-26

  • Startdate:

    ASAP

  • Client:

    #

The role will provide the candidate with the opportunity to apply their marketing consulting skills across a wide range of clients, focused mainly on generating growth and improving marketing ROI.  The topics are varied and challenging and can include areas such as advertising effectiveness, market sizing, optimal resource allocation, forecasting, optimal pricing and promotion, and optimal media deployment –including digital media. The focus is on solving real business problems, supporting global senior C-suite level decision makers and clients’ business planning.

Responsibilities
  • Liaise with senior management within our clients to support ongoing relationships and support their decision making in marketing
  • Ownership of the overall client problem and knowledge of the key data points
  • Act as a bridge and translator between clients’ business issues and analytical solutions, both internal (our Data Science and Performance Analytics teams) and external (including machine learning and “AI” solutions providers)
  • Taking a methodical and logical approach to analytics and problem solving
  • Development of solid recommendations for clients, including back-up materials and face to face presentations
  • Work with consultants in the team to identify, analyse, and interpret trends and patterns from data
  • Locate and define new process improvement opportunities
  • Training, guiding and managing junior team members to support their career development

Key Skills and Experience
  • Degree in Economics, Business, Mathematics, Marketing, Statistics or Engineering, or equivalent relevant experience
  • Extensive experience in marketing analytics, ideally consulting or agency environments
  • High level of numeracy, familiarity with interpreting data and mathematical concepts.
  • Basic understanding of data science, statistical modelling, ML and data handling techniques
  • Good business acumen and interest in business and economics
  • A curious nature with the desire to get under the skin of a problem. Excellent problem-solving skills
  • Addresses root causes behind issues, identifies patterns, comprehends big picture and long-term implications. A strategic thinker
  • Methodical and logical with an eye for detail.
  • Good communication and influencing skills in professional environments (verbal, written & informal)
  • Able to cope calmly in a fast-paced, client demand driven environment. Ability to multi-task on different projects under tight time frames
  • Able to adjust approach to effectively interact with customers at all organisational and technical levels. A team player.
  • Knowledge of digital analytics platforms (Adobe, Google, Facebook, Salesforce, etc.)


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