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Data Connections Director

The Role
As a team we are committed to bringing the world of digital identity and human identity together in a way that truly describes audiences in a rich and contemporary way and helps drive communication effectiveness for clients. The role of Connections Business Director, reporting into the Business Director, will play a crucial part in the development of or audience approach. We are looking for a self-starter with experience working with tech platforms and data integration who can act as a hands-on consultant to the Audience Team, clients and agency to connect our Audience data to client or industry 1st, 2nd and 3rd party data for insight and activation.

The Ideal Candidate
This role requires someone who:
• Understands the roles played by all the key players in the audience eco-system. From those identifying audiences via digital first party data or proprietary audience segmentations to those activating against those audiences
• Can take a broader strategic view of the opportunity to improve audience insight and audience activation performance for a client’s media business
• Can manage and build strong relationships with internal and external client audience partners
• Can help connect our audience insight data to that of our clients and the wider industry
• Is able to communicate ideas clearly and precisely to senior stakeholders

Essential Criteria
We would like someone with the knowledge and skills in the following three areas:
1. Audience data integration
• An understanding of the strengths, weaknesses and benefits of all aspects of the Martech audience eco-system. Including a working knowledge of:-
• Client first party data available through DMPs (e.g., Adobe Audience Manager, Lotame)
• Third party data vendors (e.g., Experian, Acxiom, Yougov)
• Attitudinal datasets (e.g TGI, GWI)
• Performance data from platform owners (e.g Facebook, Google)
• Industry behavioural datasets (e.g Rentrak, Comscore)
2. Audience data connection/scaling
• A working understanding of the strengths, weaknesses and benefits of all aspects of the Martech audience connection eco-system. Including: –
• Working within clean room environments
• Integrating data into walled gardens (e.g., Facebook, Google)
• Audience scaling (e.g. look-a-like modelling etc.)
3. Audience activation and measurement
• A working understanding of the strengths, weaknesses and benefits of all aspects of the Martech audience activation eco-system. Including: –
• The strengths, weaknesses and benefits of the differing programmatic environments
• The needs of programmatic buyers
• Experience in driving audience activation test and learn programmes

Desirable Criteria
• We are looking for someone that has the following attitudes, spiritually, if not in experience.
• Curiosity, flexibility, problem solving skills, a scientific mindset and an enthusiasm for learning new things are key attributes.


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