image/svg+xml Combined Shape Combined Shape

Paid Social Account Manager

Paid Social Account Manager

  • Location


  • Sector:

    Content & Social Media

  • Job type:


  • Salary:

    Competitive Salary

  • Contact:

    Demi Seaton

  • Contact email:


  • Phone:

    0203 216 2587

  • Job ref:


  • Published:

    8 months ago

  • Expiry date:


  • Startdate:


  • Client:


  • Consultant:


Paid Social Account Manager - London

An incredibly cool, innovative agency is on the hunt for an incredibly cool Paid Social Account Manager who will play an instrumental role in further developing their offering, by taking ownership of the ongoing client engagement. This role give you the opportunity to manage a team of Paid Social SEs and AEs and support the Account Director to implement the strategic vision of the account and team. You will also be working closely with other sister agencies in the network, creative agencies, data teams, PR etc.

The Role:

The candidate will report into the Paid Social Account Director.  Working within the Paid Social team, they will be integral to achieving client goals, and the development and optimization of Paid Social activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage Facebook/Instagram, Twitter, Google, YouTube and Linkedin campaigns. You will be expected to champion the agency's Outcomes best practice approach to delivering campaigns, multi market strategy coordination and communication. You will lead by example, taking responsibility for the guidance and development of junior members of the team.

Key skills & knowledge:

-          Exceptional hands on Paid Social experience and comprehensive knowledge of best practice
-          Experience supporting, developing, and mentoring junior team members
-          Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
-          An expert in developing and implementing audience strategies to optimise Paid Social campaigns
-          Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
-          Proficient in using advance features available within the native and 3rd party Paid Social platforms (Facebook, Twitter, Snapchat, Linkedin, etc.) and tracking platforms like GA, DoubleClick and Adobe Analytics
-          Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
-          Aware of how Paid Social can integrate with other digital and offline channels
-          Able to devise a testing approach/roadmap delivering statistically significant results and insights
-          Experience working with client leadership, developing day to day client relationships
-          Analytically minded with very good attention to detail, able to identify trends in large data sets

Principal responsibilities:

  • Leading the planning, creation, and on-going management of Paid Social campaigns
  • Carrying out health checks on the accounts to ensure they are set up and running as per the agency's best practice
  • Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
  • Creating and leading the execution of development and testing plans including media owner betas where possible
  • Preparing presentations and leading client calls and face to face meetings
  • Working with the AD to devise campaign strategy and translate this into campaign delivery
  • Playing an active role in team meetings and agency events
  • Writing case studies of great work delivered by the team
  • Volunteering to assist with new business pitches, and other cross-agency initiatives

  • Collaborating with other digital teams 
  • Delegating and managing workloads across the junior members of the team
  • Contributing to and owning personal development plans
  • Arranging/attending training to progress you and the team’s knowledge and capability
  • Motivating junior team members to develop their knowledge of social best practices
  • Supporting the educating of planning teams on the benefits and purpose of Paid Social
  • Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
  • The accurate management of budgets, adhering to the correct finance process
  • Taking responsibility for junior team members accurately following all aspects of the process
  • Identifying opportunities for process improvement, and providing recommendations
Performance measures: 

-          Consistently hitting and exceeding client’s targets
-          Overseeing the implementation of best practices and knowledge sharing
-          Managing the development of junior team members


By applying for this job, you are choosing to accept Creative Personnel's Terms & Conditions. We process certain personal information about you for our legitimate business interests to identify and contact you about suitable positions that may be relevant to you. Details are set out in our Privacy Policy.