The account offers a strong opportunity to innovate and build expertise across a wide range of digital channels, with the clients open to testing and learning from new platforms, audiences and tactics.
- Experience in biddable media, preferably within an Agency.
- Excellent understanding of search and paid social techniques (research, optimisation and evaluation)
- Proven track record of managing self-serve PBU activity
- Excellent skills in building strategic documents and presentations.
- A confident presenter.
- Experience in managing employees is advantageous: setting objectives, task prioritisation, motivation, and appraisals.
- Fundamental understanding of direct response channels
- Knowledge of key trends in the industry
- A second European language is advantageous
- Development digital activation strategy and tactics across a variety of channels including paid social, display and programmatic
- Oversight of campaign set up and implementation within biddable platforms and PBU in line with best practice
- Oversight of the management and daily optimisation of campaign activity alongside the Account Exec
- Support on the day to day QA process, minimizing errors and ensuring consistent and accurate adherence to process
- Support on delivery of client reporting of media performance, ensuring timely, insightful, performance focused analysis and actionable insights
- Helping to drive automation through use of scripts and API’s where applicable
- Direct client servicing exposure with regular contact via weekly calls, campaign briefings and on-going email communication
- Identifying client challenges and providing prompt feedback to the line manager to develop new approaches to continually improve campaign performance
- Identifying relevant testing opportunities and building these into client responses
- Management of direct report (Account Exec), ensuring they are developing and taking ownership of key campaign deliverables
- Contribute to materials required for regular internal and client meetings
- Ensuring financial process is adhered to and budgets are managed effectively across campaigns
- Responsible for managing input of plans to campaign management/finance tool and assisting with monthly financial reconciliations alongside the account exec