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Strategy Director 12-month FTC (Fashion client)

Strategy Director 12-month FTC (Fashion client)

A Global Media leader has an opportunity for a confident and talented strategy director to lead the European Strategy on a household fashion brand, as well as work closely with the planning team to produce annual strategic responses across other clients

The role is focussed primarily on creating the overarching strategic directive across our 6 x EU markets for the brand (UK, Germany, Ireland, Poland, Austria and Netherlands). Their strategy leads are accountable for ensuring that local interpretation from in-country teams adheres closely to central strategic guidelines and principles. The strategists form part of a 10 strong EU Hub team working closely with our agency partners.

CORE RESPONSIBILITIES:

  • Build the strategic responses of day to day briefs, working with markets and internal teams to relate responses 
  • Oversee and quality control the deliverables to your assigned clients or brands
  • Own the day to day and where applicable, senior client relationships and look for opportunities to broaden our relationship beyond marketing
  • Understand the growth ambitions for your client as well as client satisfaction to lead improvement and manage the measurement plan for your clients
  • Foster innovative thinking and ideas with particular emphasis on content, digital and technology innovation, and the use of data
  • Understand the challenges and opportunities impacting your client
  • Demonstrate an understanding of client commercials including the agreed client scope, use of resources and any KPI deliverables
  • Act as a change agent by positively provoking our clients and internal teams to deliver the best possible outcomes and showcase great work and helping us to drive transformation across the business
  • Drive and ambition to support new business efforts
  • Build and maintain strong relationships with partner agencies

PERSON SPECIFICATION:

  • Excellent presentation skills: compelling, ability to make complex simple, storytelling.
  • Insight generation: work closely with data and insights teams to develop insights from observations
  • Solid digital and data knowledge, as well as media activation 
  • Creative/innovation minded – ideas beyond media
  • Keeping abreast of developments in the industry (media/data/tech) as well as your clients’ business/sector
  • Strong organisational and leadership skills 
  • Able to work collaboratively both within Mindshare and with creative agency partners




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