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Data Analytics Associate Director - Media Agency

This role will be responsible for raising the bar in this team when it comes to how data and insight are used in all areas of decision making. This will include ensuring all available data is being interrogated and correctly applied in order to inform best practice for insight generation, justifications behind recommendations, campaign measurement etc. All ultimately driving business growth for our clients. We are looking for someone to set the roadmap of what this journey should look like for this unit and then deliver on it.  

The role will integrate closely and form a strong link with our Systems Intelligence team. Systems Intelligence houses all of the data, effectiveness, insight and technology specialists the agency. The team has one purpose – to ensure the best use of data within all media planning. The successful candidate will therefore also be a member of the Systems Intelligence community. This will provide access to a broad network of data specialisms and training, as well as community of other Business Analysts embedded into other teams.

This is an exciting new role as it will have a sole focus on supporting the transformational creative capabilities within Creative Systems and offer a unique opportunity to prove the accountability story for growing parts of the marketing ecosystem – addressable creative, influencer marketing, brand partnerships etc.
  • You will be an established member of the team, sharing insight and best practice across the agency
  • You will help design clear and detailed measurement frameworks for the clients
  • You will help to answer client business challenges through the tools and techniques available
  • You will champion test and learn for our clients, ensuring there is rigour and detail behind all tests being run
What will you need?
  • 6+ years’ experience in marketing with a focus on analytics – role would be ideally suited for a very media savvy analyst or a very analytically focused planner 
  • Media and marketing knowledge across all channels
  • The ability to convert analysis into real world actionable solutions
  • Keen interest in innovative analytical techniques
  • Strong client facing skills, with the ability to explain complex analysis clearly and simply
  • Excellent knowledge of Excel, common econometrics packages and PowerPoint
  • Ambitious, determined, creative and self-motivated


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