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Paid Search Account Manager - Fantastic client

Paid Search Account Manager

Role purpose:


A role exists within a growing Paid Search specialist team. We are looking for an experience Paid Search Account Manager who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid Search SAEs and AEs and support the Account Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

The Paid Search team are responsible for planning, buying and managing Paid Search campaigns as well as multi market coordination for complex global clients within the retail, FMCG, automotive, finance and technology, industries.

The Role:

The candidate will report into the Paid Search Account Director.  Working within the Paid Search team, they will be integral to achieving client goals, and the development and optimization of Paid Search activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage Google and Bing campaigns via extensive use of bid management platforms. You will be expected to champion the best practice approach to delivering campaigns, multi market strategy coordination and communication. You will lead by example, taking responsibility for the guidance and development of junior members of the team.

Key skills & knowledge:


-          Exceptional hands on Paid Searchexperience and comprehensive knowledge of best practice


-          Experience supporting, developing, and mentoring junior team members


-          Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets


-          An expert in developing and implementing audience strategies to optimise Paid Search campaigns


-          Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks


-          Proficient in using advance features available within the native and 3rd party Paid Search platforms (SA360/Marin/Kenshoo etc.) and tracking platforms like GA, DoubleClick and Adobe Analytics


-          Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients


-          Aware of how Paid Search can integrate with other digital and offline channels


-          Able to devise a testing approach/roadmap delivering statistically significant results and insights


-          Experience working with client leadership, developing day to day client relationships


-          Analytically minded with very good attention to detail, able to identify trends in large data sets


Principal responsibilities:


Performance
  • Leading the planning, creation, and on-going management of Paid Search campaigns
  • Carrying out health checks on the accounts to ensure they are set up and running as per best practice
  • Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
  • Creating and leading the execution of development and testing plans including media owner betas where possible
  • Preparing presentations and leading client calls and face to face meetings
  • Working with the AD to devise campaign strategy and translate this into campaign delivery
Profile
  • Playing an active role in team meetings and agency events
  • Writing case studies of great work delivered by the team
  • Volunteering to assist with new business pitches, and other cross-agency initiatives
People
  • Collaborating with other digital teams within the hub
  • Delegating and managing workloads across the junior members of the team
  • Contributing to and owning personal development plans
  • Arranging/attending training to progress you and the team’s knowledge and capability
  • Motivating junior team members to develop their knowledge of social best practices
  • Supporting the educating of planning teams on the benefits and purpose of Paid Social
Process
  • Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
  • The accurate management of budgets, adhering to the agency's finance process
  • Taking responsibility for junior team members accurately following all aspects of the process
  • Identifying opportunities for process improvement, and providing recommendations
Performance measures: 


-          Consistently hitting and exceeding client’s targets


-          Overseeing the implementation of best practices and knowledge sharing


-          Managing the development of junior team members


 




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