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Programmatic Senior Executive - Agency

Programmatic Senior Executive - Agency

  • Location

    Greater London

  • Sector:

    Digital Marketing, Ad Operations, Programmatic

  • Job type:

    Permanent

  • Salary:

    £27000 - £35000 per annum

  • Contact:

    Tim Dent

  • Contact email:

    digital@creativepersonnel.co.uk

  • Phone:

    0203 216 2563

  • Job ref:

    TD463765786

  • Published:

    4 months ago

  • Expiry date:

    2022-03-26

  • Startdate:

    2022-02-14

  • Client:

    #

This amazing award-winning digital agency with international offices is growing at a fast pace! A full service agency that serves its clients on everything related to digital including development of advertising technologies and has been continuously adding new clients to our portfolio that already includes big names in the beauty, travel, e-commerce and finance sectors as well as many other clients which are growing their business with us.

In this role, you will be responsible for the day-to-day management of various cross-channel campaigns, with a focus on creation, optimization, analysing and reporting, as well as planning and strategy, budget management and attending and presenting in client meetings.

ROLE:

As a Senior Programmatic Media Executive, you will be working on a variety of international media accounts from different verticals. Working with media managers and an account director overseeing these accounts, to successfully on-board the client by contributing to the setup of the campaign structure, ad-tag management and trafficking. You will manage client updates on performance, and be the main point of contact for day to day queries
 
RESPONSIBILITIES:
  • Leading on the planning and implementation of biddable media campaigns across DSPs (including DV360, Adform, Verizon, Zemanta, Xandr, and etc.) and Ad Servers (including Google Campaign Manager, Adform, Sizmek and etc.), depending on the clients’ needs and objectives
  • Being on top of the campaign performance, analysing and optimizing the campaigns on a regular basis, providing recommendations to the clients based on a deep analysis of market conditions and campaign results –hence strong analytical skills are essential
  • Effectively manage any external/internal queries/issues on Account
  • Responsible for the management of the relationship with the publishers when building private marketplaces or handling direct buys
  • Support the Account Director in overseeing and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines
  • Developing strong client relationships, assisting with providing technical expertise to the client and be able to explain campaign progress.
  • Contributing in strategic creative planning meetings, to support the team members when needed
  • Assessment of data to make performance-based decisions on media and campaign optimisation.
  • Ensuring that all company financial processes and deadlines put in place are adhered to, and that all work is produced to a high degree of accuracy.
  • Working as part of a team to ensure a high level of service across digital platforms
  • Liaising directly with the sales team to exceed client expectations and deliver upon requests in an efficient and timely manner
  • Providing post campaign reporting to the Accounts team on a monthly basis
  • Keeping up to date with industry developments and responsible for sharing news and information with the rest of the team, as well as with clients
  • Staying up-to-date with developments within programmatic buying, and proactively recommend ways to incorporate new techniques into our work.
  • To work with the wider team to deliver integrated cross channel plans that drive the best results for the client.
DESIRABLE EXPERIENCE
  • Minimum 2 years Programmatic experience
  • Skilled and experienced in the use of programmatic tools and analytics whether DSP, SSP etc, and able to demonstrate knowledge and experience
  • Is a results-driven and analytical person that has demonstrated great results in campaign management and has strong data analysis and interpretation skills which would be put to use as an input for the media campaign strategy
  • Excellent communication and presentation skills
  • Strong attention to detail with the ability to work under pressure
  • Has great time management and organisational skills as well as the ability to multitask
  • Able to meet deadlines in a fast-paced dynamic industry
  • Must demonstrate strong troubleshooting and problem-solving skills.


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