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Paid Media Specialist - Watford - £30k

Paid Media Specialist - Watford - £30k

  • Location

    Greater London

  • Sector:

    Digital Marketing, Content & Social Media, PPC, Programmatic

  • Job type:

    Permanent

  • Salary:

    £26000 - £32000 per annum

  • Contact:

    Tim Dent

  • Contact email:

    digital@creativepersonnel.co.uk

  • Phone:

    0203 216 2563

  • Job ref:

    TD473218972

  • Published:

    2 months ago

  • Expiry date:

    2022-04-25

  • Startdate:

    2022-03-14

  • Client:

    #

The Paid Media Specialist will be responsible for running biddable paid media campaigns across a portfolio of clients, including implementation, optimisation and reporting. The role requires strong Paid Search and Paid Social knowledge, whilst additional experience in Programmatic is an advantage. You’ll also have responsibility for presenting to clients.

You must be passionate about advertising effectiveness, through testing, optimising and reporting performance, to deliver the best possible payback to the clients.

Desirable Experience:
  • Experience of running Paid Search campaigns (particularly Google Ads).
  • Experience of running Paid Social campaigns (particularly Facebook, Instagram, TikTok and LinkedIn).
  • Ability to analyse campaign performance and key on-site metrics using Google Analytics.
  • Proficiency in Microsoft Excel, Word and Powerpoint.
  • Comfortable working with data to drive insights and recommendations.
  • Strong quantitative and analytical skills including working with budgets and numbers.
  • Strong presentation skills, being able to talk confidently on marketing platforms and tactics.
  • Excellent communicator, able to speak with authority to clients and colleagues and to simplify complex challenges.
  • Experience in running Programmatic campaigns (Display and Video 360).
  • Experience of Search Ads 360 and Campaign Manager or similar tools.

Ideal candidate:
  • Have an excellent digital background with experience in ad operations, campaign optimisation and reporting.
  • Be a relationship builder - at ease with colleagues, clients, and media owners.
  • Excellent written and verbal English.


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