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Paid Social Senior Account Executive

Paid Social Senior Account Executive

Role purpose:
A role exists within this Global Award-winning Media Agency’s Outcomes team within a growing Paid Social specialist team. We are looking for an experience Paid Social senior account executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing Paid Social delivery with support from Paid Social Manager to implement the strategic vision and execute best practice activation. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

Agency background:
The Outcomes team is a digital division within the agency, of integrated performance specialists, managing Programmatic, Paid Search, Paid Social and SEO for our global and domestic clients.  The Outcomes team delivers tailored performance solutions measured against meaningful business outcomes. The Outcomes Paid Social team are responsible for planning, buying and managing Paid Social campaigns as well as multi market coordination for complex global clients within the retail, FMCG, automotive, finance and technology, industries.

The Role:
The candidate will report to the Paid Social Account Manager. The ideal candidate will have proven experience of successfully planning, executing and optimizing Paid Social campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.

Key skills & knowledge:
  • Experience setting up and optimizing campaigns within Google, Facebook/Instagram Business Manager, Twitter Ads manager, etc.
  • Experience using custom audiences and automation to enhance paid social strategy and performance
  • Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights
  • Strong understanding of Paid Social best practices around for example buying strategies, formats and audiences
  • Understanding of measurement capabilities via the native platforms and 3rd party tools
  • Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)
  • Proactive approach to expanding knowledge and capabilities
  • Attention to detail
  • Able to communicate effectively and work as part of a wider, cross-channel team
  • Programming or coding knowledge is not mandatory, but is advantageous
Principal responsibilities:
Performance
  • Work with digital platforms like Facebook, Twitter, Google, YouTube to run best practice compliant Paid Social campaigns. And the opportunity to run ads across other platforms such as LinkedIn, Snap and Pinterest
  • Competently create media plans designed to achieve specified KPIs
  • Understand how digital media can be measured and tracked using third party technology, such as Double-click Campaign Manager, Adobe Analytics and Google Analytics.
  • Navigate and implement advanced features within native and 3rd part digital management platforms (I.e. automation, bid rules, audience expansions/creation, and feed integration)
  • Identify and implement testing approaches to improve campaign performance against KPIs
  • Carry out regular account optimization in order to improve performance against KPIs
  • Complete client reporting and analyze campaign results extracting insight in order to provide recommendations for future activity
  • Contribute to regular client meetings; preparing and presenting performance detail and account action updates
  • Effectively manage your workload, and submit deliverables to your Account Manager within deadlines
People
  • Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work
  • Train Grads and Executives on how to effectively and efficiently build paid social campaigns and applying best practices for managing Paid Social activity
  • Support the Account Executive with tasks, providing guidance where needed
Process
  • Complete the ageny’s finance process for all clients
  • Carry out regular campaign and budget management checks
  • Support Account Executives in following all agency processes
Performance measures:
  • Exceptional execution and application of Paid Social Best Practices
  • Consistent adherence to agency processes
  • Certification in Facebook Blue Print, Twitter Flight School and Google YouTube/Video qualification


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