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Global Performance Manager - Gaming

Global Performance Manager - Gaming

A fantastic role is available to work with an international media agency; the role is to work on one of the premier accounts, which is a huge name in gaming. As a Performance Account Manager, who will liaise with different global regional teams to ensure best practise is delivered for this key client. You will work closely with Executives and Directors in a closely knit team.

This role includes the following:

Performance Marketing
  • From a performance/digital activation background
  • Support local/regional teams with development, refinement, and evaluation of ecommerce campaigns - writing briefs, setting KPIS, feeding back on agency plans, evaluating results
  • Support data acquisition, strategy, and implementation
Ecommerce excellence
  • Supporting local teams in understanding the challenges/barriers to drive effective ecommerce campaigns in their market
  • Implement and feedback on the work of the Ecommerce Specialist on the bench to local markets
Digital measurement and deployment
  • Support bench in understanding local market requirements for digital evaluation of campaigns. Support adoption of incrementality framework.
  • Support bench (team of digital experts) in facilitating pilots, rollout and localising guidance. Build knowledge and understanding of methodology.
  • Help local markets set effective KPIs for all campaigns and accurately measure and understand media performance using the KPI framework (and vs benchmarks)
  • Support the rollout of global digital performance playbooks to ensure best practice standards across regions
  • Build effective and highly credible working relationships with regional teams on central S&S client
  • Assist with the rollout of the Digital roadmap
  • Proactively support the Team Leadership on various internal digital topics and thereby creating any working documents if needed
Skills, Behaviours and experience required:
  • Digital channel generalist, with past experience in activation
  • Experience in working with martech tools such as DMP, etc if not with the tools but at least should be able to sketch the usability of these tools.
  • Willingness to learn new tools, frameworks and channels
  • Have gravitas and credibility to influence your client

This role has a competitive salary and is hybrid working (2 days per week in the office).

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