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Digital Account Director - Media Planning

Digital Account Director - Media Planning

The account director is responsible for leading the day-to-day planning, strategy, and optimisation process towards KPIs to deliver client growth, working with channel specialists, with support from the associate director. The candidate needs to be self-motivated and able to manage their and their direct reports’ time effectively. They will be operationally proficient and have advanced knowledge of all digital channels (PPC, Paid Social, Display, Online Video) and how they contribute to business objectives.

RESPONSIBILITIES
  • Planning all facets of Digital including Video, Display, Search, Social and Affiliates.
  • Liaising with implementation teams including search, social, programmatic services specialists as well as teams in other markets.
  • Working within a full media team to deliver response to briefs.
  • Campaign reporting to ascertain if you executed recommendations.
  • Driving performance across all digital channels.
  • Management of direct reports including.
EXPERIENCE
  • Comprehensive experience working in digital at a media agency/media owner/client side.
  • Advanced understanding of digital principles (both DR & performance), paid social, partnerships, paid search, data and analytics.
  • Strong knowledge of the evolving programmatic landscape as it relates to various channels including display, video.
  • Strong knowledge of multiple technology platforms: DSPs/Social Ads Managers, verification tools, viewability, analytics, attribution modelling and adserving (Hand On Experience is preferential).
  • Experience working with ad tech solutions to drive audience segmentation and reporting. Complete understanding of the full CRM process and how 1st party data is collected and used to fuel campaigns.
  • Experience of in-app advertising as well as planning campaigns to promote apps.
  • Ability to tell compelling implementation stories (with the aim to interweave roles, flighting, weights, formats of different media and how they interrelate).
  • Proven offline understanding, training, and ability to build cross channel strategies.


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