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PPC Senior Executive - Client Side (Travel)

  • Location

    Greater London

  • Sector:

    Digital Marketing, PPC

  • Job type:

    Permanent

  • Salary:

    £30000 - £38000 per annum

  • Client:

    Creative Personnel

  • Contact:

    Tim Dent

A fantastic opportunity to work in-house for a travel company, based in the London area. This role is hybrid with 1-2 days in the office per fortnight.

The Senior PPC Executive will help drive the continued growth. This will include both hands-on daily optimisation of campaigns as well as analysing data, running tests, collaborating on projects and identifying ways to improve performance. This is a great opportunity to learn, develop and become an expert in a key area of the business.

Responsibilities:
  • Day to day set up of campaigns/keywords/ads across PPC
  • Using data to identify opportunities for optimisation
  • Adapting activity in line with commercial performance
  • Setting up tests and driving the testing roadmap
  • Creating and optimising Ad copy through regular testing
  • Optimizing PPC keyword bidding using search queries
  • Working with analytics data to create new audience segments
  • Analysis of keyword search volumes to identify growth and optimization opportunities
  • Monitoring competitor activity
  • Responsibility for managing all PPC accounts across our brands
  • Weekly reporting and feedback to brand owners on performance with recommendations
  • Budget management across the accounts
Experience and qualifications:
  • 2-3 years’ experience of working in PPC
  • Comfortable working across a range of PPC platforms like search ads 360, Google ads and Microsoft ads
  • Numerate with strong Excel skills, analytical and comfortable working with data and Google Analytics
  • Hands on approach with keen eye for detail within data
  • Highly organised and a team player
  • Strong communicator with a ‘can do’ attitude
  • Experience managing large budgets
  • Ability to react to internal & external factors


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