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Paid Search Senior Account Executive - Innovative, global account!

Paid Search Senior Account Executive - Innovative, global account!

  • Location

    London

  • Sector:

    Digital Marketing, Media Planning & Buying , PPC

  • Job type:

    Permanent

  • Salary:

    Competitive Salary

  • Contact:

    Demi Seaton

  • Contact email:

    digital@creativepersonnel.co.uk

  • Phone:

    0203 216 2587

  • Job ref:

    DSMS09

  • Published:

    15 days ago

  • Expiry date:

    2022-08-08

  • Startdate:

    2022-06-09

  • Client:

    #

  • Consultant:

    #

Role purpose:

A role exists within a growing Paid Search specialist team. We are looking for an experience Paid Search senior account executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing Paid Search delivery with support from Paid Social Manager to implement the strategic vision and execute best practice activation. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

The Role:

The candidate will report to the Paid Search Account Manager.  Working within the Paid Search team, they will be integral to achieving client goals, and the development and optimization of Paid Search activity as part of integrated multi-channel campaigns. The ideal candidate will have proven experience of successfully planning, executing and optimizing Paid Search campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.

Key skills & knowledge: 

  • Experience setting up and optimizing campaigns within Google, Bing via SA360/Marin/Kenshoo, etc.
  • Experience using custom audiences and automation to enhance Paid Search strategy and performance
  • Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights
  • Strong understanding of Paid Search best practices around for example buying strategies, formats and audiences
  • Understanding of measurement capabilities via the native platforms and 3rd party tools
  • Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)
  • Proactive approach to expanding knowledge and capabilities
  • Attention to detail
  • Able to communicate effectively and work as part of a wider, cross-channel team
  • Programming or coding knowledge is not mandatory, but is advantageous

Principal responsibilities:

Performance
  • Work with digital platforms like Google SA360, Google Ads, Bing Ads to run best practice compliant Paid Search campaigns. And the opportunity to run ads across other platforms.
  • Competently create media plans designed to achieve specified KPIs
  • Understand how digital media can be measured and tracked using third party technology, such as Double-click Campaign Manager and Google Analytics.
  • Navigate and implement advanced features within native and 3rd part digital management platforms (I.e. automation, bid rules, audience expansions/creation, and feed integration)
  • Identify and implement testing approaches to improve campaign performance against KPIs
  • Carry out regular account optimization in order to improve performance against KPIs
  • Complete client reporting and analyze campaign results extracting insight in order to provide recommendations for future activity
  • Contribute to regular client meetings; preparing and presenting performance detail and account action updates
  • Effectively manage your workload, and submit deliverables to your Account Manager within deadlines
People
  • Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work
  • Train Grads and Executives on how to effectively and efficiently build Paid Search campaigns and applying best practices for managing Paid Search activity
  • Support the Account Executive with tasks, providing guidance where needed
Process
  • Complete the Agency's finance process for all clients
  • Carry out regular campaign and budget management checks
  • Support Account Executives in following all processes
 Performance measures:
  • Exceptional execution and application of Paid Search Best Practices
  • Consistent adherence to processes
  • Certification in GMP Platform and all relevant search qualification
  • Meeting and exceeding client’s performance targets


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