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Paid Search Manager - Entertainment Client

This role is with a network media agency based in London, they are working with a number of well known brands, including a great entertainment company.

There will be a heavy client facing element to this role, as you’ll be required to attend weekly calls/meetings and lead on larger monthly and quarterly meetings, with the support of your line manager. As such, it’s essential you feel comfortable with clients, have strong communication skills, as well as a proactive attitude and a real hunger for success.

THE ROLE RESPONSIBILITIES
  • Being responsible for the creation and management of paid search, YouTube and GDN campaigns to effectively deliver client objectives and targets.
  • Oversee and manage optimisation of campaigns through utilisation of bid management tools.
  • Drive best practice on your clients, and through your team; specifically, improving the quality of campaign delivery, innovation and automation.
  • Developing and planning holistic paid performance strategies largely independently, but with the support of your line manager where required.
  • Overseeing and/or executing the optimisation of campaigns, both manual and automated, utilising the full breadth off tools and technologies at your disposal.
  • Developing a rich understanding of your clients’ audience and the consumer journey for their vertical, always striving to deliver richer insight to clients.
  • Helping to drive innovation and creative solutions, ensuring media firsts and beta use.
  • Overseeing accurate and timely finance administration and budgeting.
  • Being day-to-day contact for clients in Performance. Leading, maintaining and growing strong relationships with relevant client stakeholders.
  • Client facing presentations on strategy, campaign recommendations and results.
  • Maintain development plans, roadmaps and media plans
  • Manage personal development plans for direct reports, ensuring SMART objectives are set.
  • Develop expertise, tech knowledge and all-round skill set of all your direct reports.
DESIRABLE EXPERIENCE
  • 3+ years’ experience within a Performance remit, ideally within an agency environment.
  • Proven experience of working with enterprise level clients and large budgets.
  • Extensive experience across Google Ads, Bing Ads, Google Analytics and SA360 (alongside any other relevant bid tech.
  • Proven experience across PPC, YouTube and GDN (fine if bought via Google Ads vs. DV360)
  • Experience and up to date knowledge of competitor tools.
  • Must be able to communicate well and manage client expectations.
  • Good numeracy skills with strong knowledge/ experience of MS Excel.
  • Passion for, and a wide understanding of, all aspects of digital media.
  • Strong time management skills and ability to prioritise workload across your team.
  • Excellent communicator – written and verbal, with the ability to present confidently.
  • Ability to work under pressure.
  • Thorough attention to detail.


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