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Director of Sales - MENA

Director of Sales for the MENA Region


You are responsible for driving all aspects of the selling process including, but not limited to, new business development; attainment of corporate mandated revenue and gross profit goals, and participation in the planning and execution of a defined growth strategy for assigned region.

The Director of Sales will mentor and support Account Managers by scheduling monthly performance meetings providing specific and constructive performance feedback and support in their techniques (prospecting, marketing, presentations, etc.). This role will also educate Account Managers with presentation of strategies, seminars, and regular meetings, and ensure they have a sound process for pre-sales activities including call planning and preparation.

Day-To-Day Responsibilities:
  • Collaborate with senior executives to establish and execute a sales goal for the region
  • Maximize sales revenue and meet or exceed corporate-set goals and forecast monthly, quarterly & annual sales goals
  • Schedule and direct all sales related meetings and events and participate in weekly staff production meetings
  • Develop and mentor Account Managers through individual coaching
  • Perform sales analysis and monthly reporting and review of gross profit, sales, proposal write volume performance
  • Provide regular updates of in-house orders, sales calls and meetings scheduled, new opportunities, and status of outstanding proposals
  • Document and analyse key wins and losses for future planning and develop specific plans to ensure growth both long and short-term
  • Provide data to create sales forecasts and account manager performance
  • Conduct monthly meetings with each representative providing progress on how plan is being executed and how it may change based on market conditions
  • Monitor non-installed product commissions on a weekly basis to ensure timely completion by the end of the month

  • Effective communication and interaction with employees, clients, and colleagues and the ability to work effectively with all levels of the organization
  • Demonstrated leadership and management skills in a team-oriented, collaborative environment
  • Ability to motivate and effectively lead large teams comprised of sales and administrative personnel
  • Strong analytical personal relations skills including the utilization of metrics to dynamically assess staff
  • Energized self-starter capable of working independently and ensuring to meet deadlines
  • Proven ability to significantly contribute toward or lead operation initiatives with a results-oriented approach
  • Minimum of a Bachelors (4-Year Degree) in Business, Marketing or related field is mandatory
  • At least seven (7) years’ Sales Management experience preferably in the AV/VTC/UCC or similar industries within the GCC.
  • CTS certification preferred
  • Demonstrated track record of selling Video Conferencing, Managed Services, and Network Infrastructure business preferred
  • Experience operating in a complex matrix business environment is desirable
  • Demonstrated experience selling but not limited to network services, unified communications, VoIP, SIP, H.323, Cisco Telepresence, Tandberg, Poly, Lifesize, Extron, Creston, AMX products, as well as integration, professional and managed services 


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