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Programmatic Account Manager

  • Location

    London

  • Sector:

    Programmatic

  • Job type:

    Permanent

  • Salary:

    £35000 - £40000 per annum

  • Client:

    Creative Personnel

  • Contact:

    Stephanie Pottinger

A London-based global media agency is looking for an experienced Programmatic Account Manager who will play an instrumental role in further developing their offering by taking ownership of the ongoing client engagement, managing a team of Programmatic Account Executives and supporting the Account Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

Responsibilities:
  • Leading the planning, creation, and on-going management of Programmatic campaigns
  • Carrying out health checks on the accounts to ensure they are set up and running as per agency best practice
  • Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
  • Creating and leading the execution of development and testing plans including media owner betas where possible
  • Preparing presentations and leading client calls and face to face meetings
  • Working with the AD to devise campaign strategy and translate this into campaign delivery
  • Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
  • The accurate management of budgets, adhering to the agency finance process
  • Taking responsibility for junior team members accurately following all aspects of agency process
  • Identifying opportunities for process improvement, and providing recommendations
  • Consistently hitting and exceeding client’s targets
  • Overseeing the implementation of best practices and knowledge sharing
  • Managing the development of junior team members

In order to be successful for this role, you will ideally have:
  • Exceptional Programmatic experience and comprehensive knowledge of best practice
  • Experience supporting, developing, and mentoring junior team members
  • Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
  • An expert in developing and implementing audience strategies to optimise programmatic campaigns
  • Experience in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
  • Proficient in using advance features available within the native and 3rd party programmatic platforms (DV360, TTD, Amazon, Xandr, Verizon) and tracking platforms like GA, DoubleClick and Adobe Analytics
  • Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
  • Aware of how Programmatic can integrate with other digital and offline channels
  • Able to devise a testing approach/roadmap delivering statistically significant results and insights
  • Experience working with client leadership, developing day to day client relationships
  • Analytically minded with very good attention to detail, able to identify trends in large data sets

Benefits would include:
  • 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year
  • An enhanced pension scheme
  • Bupa healthcare
  • A monthly wellbeing fund
  • Early finishes on a Friday during summer
  • Hybrid/Flexible working hours
  • An extensive training programme to help guide your career development




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