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Paid Search Senior Account Executive

  • Location

    London

  • Sector:

    Digital Marketing

  • Job type:

    Permanent

  • Salary:

    £25000 - £30000 per annum

  • Client:

    Creative Personnel

  • Contact:

    Stephanie Pottinger

A London-based global media agency is an experienced Paid Search Senior Account Executive who will play an instrumental role in further developing agency offering by taking ownership of the ongoing client engagement, managing Paid Search delivery with support from Paid Social Manager to implement the strategic vision and execute best practice activation. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

Responsibilities:
  • Work with digital platforms like Google SA360, Google Ads, Bing Ads to run best practice compliant Paid Search campaigns. And the opportunity to run ads across other platforms.
  • Competently create media plans designed to achieve specified KPIs
  • Understand how digital media can be measured and tracked using third party technology, such as Double-click Campaign Manager and Google Analytics.
  • Navigate and implement advanced features within native and 3rd party digital management platforms (I.e. automation, bid rules, audience expansions/creation, and feed integration)
  • Identify and implement testing approaches to improve campaign performance against KPIs
  • Carry out regular account optimization in order to improve performance against KPIs
  • Complete client reporting and analyse campaign results extracting insight in order to provide recommendations for future activity
  • Contribute to regular client meetings; preparing and presenting performance detail and account action updates
  • Effectively manage your workload, and submit deliverables to your Account Manager within deadlines
  • Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work
  • Train Grads and Executives on how to effectively and efficiently build Paid Search campaigns and applying best practices for managing Paid Search activity
  • Support the Account Executive with tasks, providing guidance where needed
  • Exceptional execution and application of Paid Search Best Practices
  • Consistent adherence to agency processes
  • Meeting and exceeding client’s performance targets
 
In order to be successful, you will ideally have:
  • Experience setting up and optimizing campaigns within Google, Bing via SA360/Marin/Kenshoo, etc.
  • Experience using custom audiences and automation to enhance Paid Search strategy and performance
  • Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights
  • Strong understanding of Paid Search best practices around for example buying strategies, formats and audiences
  • Understanding of measurement capabilities via the native platforms and 3rd party tools
  • Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)
  • Proactive approach to expanding knowledge and capabilities
  • Attention to detail
  • Able to communicate effectively and work as part of a wider, cross-channel team
  • Programming or coding knowledge is not mandatory, but is advantageous
 
Benefits would include:
  • 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year
  • An enhanced pension scheme
  • Bupa healthcare
  • A monthly wellbeing fund
  • Early finishes on a Friday during summer
  • Hybrid/Flexible working hours
  • An extensive training programme to help guide your career development


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