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Paid Social Account Director

  • Location

    London

  • Sector:

    Digital Marketing

  • Job type:

    Permanent

  • Salary:

    £55000 - £60000 per annum

  • Client:

    Creative Personnel

  • Contact:

    Stephanie Pottinger

An exciting opportunity has arisen for an experienced Paid Social Director to join the Paid Social specialist team of a London-based global media agency. The successful applicant will play an instrumental role in further developing agency offering by taking ownership of the ongoing client engagement, managing a team of Paid Social AMs and AEs and supporting the Business Director to implement the strategic vision of the account and team.

Working within the Paid Social team, the Paid Social Director is integral to cross-channel knowledge sharing and contributing to channel integration across the agency. The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the social team within the client hub. You will be expected to lead by example, growing the client base by upselling new services and contributing to team PR opportunities.

Responsibilities:
  • Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
  • Maintain a forward thinking and innovative approach in the development of Paid Social activity
  • Become an expert in all Paid Social services offered by the agency
  • Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner
  • Build a reputation as a trusted senior advisor for internal and external stakeholders
  • Play an active role in pitches, and other cross agency initiatives
  • Review the quality of team output and take appropriate action to improve delivery
  • Take ultimate responsibility for the output of your team, both clients facing and operational 
  • Establish strong working and communication processes with all agency and digital teams to provide guidance to facilitate exceptional integrated digital campaigns
  • Ensure briefing, planning and finance processes are strictly adhered to by the team
  • Understanding of the services delivered by the agency and their benefits
Key skills & knowledge:
  • Exceptional executional Paid Social experience managing Brand & DR activity; experience in optimising and developing paid social accounts to hit performance targets is essential
  • Extensive experience using the native Paid Social management platforms (Google, Facebook, Instagram, Twitter, YouTube, Snap, Bing, LinkedIn, etc.) as well as 3rd party platforms like 4C, Sprinklr and tracking solutions such as DoubleClick and Adobe Analytics
  • In depth understanding of networks like: Audience Networks, In-Stream, Twitter Sponsorships and when to use them to deliver against clients’ business objectives
  • Exceptional project management and coordination skills, with a logical approach to problem solving
  • Experience in developing and leading client relationships
  • Exceptional people management skills, including support and development of at least two junior team members
  • Understanding of the importance of brand safety, viewability and able to recommend solutions that address these topics
  • Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client’s objectives.
  • Ability to devise a cross digital platform video strategy that links up with other non-social channels, considering best video practices
  • Expert knowledge of measurement capabilities and evaluate and implement study opportunities that are of benefit to the client and future social activity
  • Working knowledge of digital attribution approaches used to optimize social campaigns
  • An understanding of how Paid Social can integrate with other digital and offline channels
 Benefits would include:
  • 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year
  • An enhanced pension scheme
  • Bupa healthcare
  • A monthly wellbeing fund
  • Early finishes on a Friday during summer
  • Hybrid/Flexible working hours
  • An extensive training programme to help guide your career development


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