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Paid Search Account Director

  • Location

    London

  • Sector:

    Digital Marketing

  • Job type:

    Permanent

  • Salary:

    £55000 - £60000 per annum

  • Client:

    Creative Personnel

  • Contact:

    Stephanie Pottinger

A fantastic position has emerged for a Paid Search Account Director to join a global media agency at their London office. The successful applicant will be managing a pod of 3 – 6 Paid Search Planning & Buying Specialists working across several of the agency’s largest Paid Search clients. Under the guidance of the Paid Search Business Director and in-partnership with fellow Digital Account Directors, this role will focus on delivering first-class and innovative client solutions.

Responsibilities:
  • Ensure the teams deliver excellence in idea creation, Paid Search infrastructure and execution across Paid Search assignments. 
  • Acting as an internal thought leader, developing holistic search strategy and innovative solutions to position the agency as an industry leader.
  • Working with the Paid Search Business Directors to drive the direction of the future of the agency’s paid search capabilities.
  • Ensuring the agency stays market-leading in the Holistic Search media space, with development of case studies and thought leadership articles.
  • Contributing to the media buying relationship with key partners, including Google, Bing & Amazon and other technology providers.
  • Managing a high performing pod within a capabilities-first construct, ensuring best practice as well as improving processes and procedures to enhanced outputs
  • Representing the agency in new business pitches and contributes to pricing structures when needed to actively contribute to product and business strategy.
  • Maximising on internal agency knowledge-sharing, aligning goals with the direction of the wider company to capitalise on competitive advantages.
In order to be successful, you will ideally have:
  • 6 years+ of strong digital media planning & buying experience. Ideally local or EMEA regional.  
  • Exceptional project management and coordination skills, with a logical approach to problem solving 
  • Experience in developing and leading client relationships
  • Exceptional people management skills, including support and development of at least two junior team members 
  • Exceptional executional Paid Search experience managing Brand & DR activity; experience in optimising and developing paid search accounts to hit performance targets is essential
  • Extensive experience using the native Paid Search management platforms (Google Ads, Bing, etc.) as well as 3rd party platforms like SA360/Marin/Kenshoo and tracking solutions such as GA360, DoubleClick and Adobe Analytics
  • Expert knowledge of measurement capabilities and evaluate and implement study opportunities that are of benefit to the client and future Search activity
  • An understanding of how Paid Search can integrate with other digital and offline channels
 Benefits include:
  • 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year
  • An enhanced pension scheme
  • Bupa healthcare
  • A monthly wellbeing fund
  • Early finishes on a Friday during summer
  • Hybrid/Flexible working hours
  • An extensive training programme to help guide your career development


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