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Biddable Director - Media Agency

Sector:
Type Permanent
Location:
Salary: Competitive
Contact: Tim Dent
Contact Number: 0203 216 2563

Job Description

Working across all digital media channels (Display, Paid Search, Paid Social and Digital Partnerships).  Responsible for translating digital strategy into action plans to deliver best in market, data driven and effective integrated digital media campaigns.

Strategy & Planning:
  • Responsible for taking brief and working with specialist teams to create media plans and rationale documents that deliver on clients’ objectives
  • Create measurable forecasts and projections and actively challenge legacy measurement techniques
  • Ensure that the appropriate technology and data is available to track performance against core KPI’s across all digital media channels
  • Ensure the digital channel approaches follow best practice set out by Specialist Leads (Search, Social, Display, Partnerships), are in line with overall strategy and are deliverable and commercially viable
Campaign Management & Performance
  • Quality control the output of the specialist Planner Buyers on a week by week basis
  • Agree reporting schedule and templates with clients and internal teams in advance of a campaign launching. Ensure schedule is adhered to throughout the campaign life cycle
  • Work with the specialist Planner Buyers to deliver end of campaign report with analysis that covers all digital media channels, optimisation recommendations and next steps
  • Track and reconcile spend across all digital media channels
  • Work with the specialist teams to ensure every account has a clear 30/60/90 optimisation schedule which delivers against the target objectives
  • Ensure specialists are focused on delivering against the target KPI’s and are therefore spending the majority of their time on optimisation and account set-up.

Technical Skills & Experience
  • A solid background in digital media is essential, with extensive activation experience of display, paid search or paid social being at the core of this.
  • Facebook Blueprint, Twitter Flight School & Google AdWords qualified
  • Extensive knowledge of and experience of using DCM (both trafficking and reporting) and other digital ad servers
  • Experience of using Metis/Prisma (not essential), and strong working knowledge of eTelmar, Addynamix & Comscore
  • Proficient use of search and social technology. Such as DoubleClick Search, Facebook Business Manager, Marin, Kenshoo, etc.
  • Excellent knowledge of display auditing, programmatic & IO buying.
  • Strong presentation skills and a high level of articulation are required
  • Expert Excel knowledge. Advanced Excel training completed. Must know how to use Vlookups, Pivot Tables, and web queries.


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