The Paid Media Manager is responsible for developing, executing and managing paid media campaigns, including but not limited to PPC, Shopping, Paid Social, Programmatic and Display for the Group, demonstrating high levels of innovation and producing award-winning work. This individual will integrate with all agency departments and specifically, work very closely with the client service team to achieve excellent customer satisfaction and deliver superior performance.
- To develop and drive paid media strategies across a number of medium to high sized clients to deliver exceptional results.
- Setup and manage Paid Search, Programmatic/Display, YouTube and Social Media campaigns for a variety of clients across different industries
- Work with Client Services to ensure the client understands the performance within their account, the value of the work and able to assess other new potential channels they can use to further surpass their objectives.
- Provide monthly performance reports including but not limited to revenue targets, forecasting, resource and industry updates as well as performance insights that are clear and actionable.
- Take a leading role in client meetings by preparing and delivering the paid media section as well as participating in client calls.
- Proactively keep up on top of the latest paid media industry news and trends and share key knowledge with the company.
- Create proposals for clients showing clear value propositions and costs of undertaking activity.
- A genuine passion for paid media to drive forward innovation, strive for the highest of standards and increased both your knowledge and that of the team through an enthusiastic approach.
- Google Ads knowledge is essential. Must also have experience or a working knowledge of YouTube, Facebook, Twitter and other biddable media platforms. Experience with bid management platforms is highly looked upon but not essential
- A high level of numeracy with strong attention to detail
- Strong communicator, comfortable presenting plans/ideas to external clients and internal stakeholders
- Excellent organisational, project management and problem solving skills
- Demonstrable understanding of consumer behaviour and marketing trends
- Ability to work well under pressure and to short deadlines.
- Self-motivated and able to work under own initiative