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Brand Marketing Manager

Job Title: Brand Marketing Manager
Contract Type: Permanent
Location: East London
Industry:
Salary: £30000 per annum
Start Date: 2018-07-24
Reference: MA39214
Contact Name: Melissa Aherne
Contact Email: maherne@creativepersonnel.co.uk
Job Published: July 24, 2018 12:22

Job Description

Our client is looking for a highly ambitious Brand Marketing Manager to join their well-established agency. Our client has an impressive portfolio of clients with a reputation as one of the hottest SEO boutiques in the county.  

Based in buzzing East London you will be working in a dynamic environment where creative freedom is promoted in the work place to encourage building on your own ‘vision’.

 The ideal candidate will have slick SEO knowledge and a solid understanding of the wider digital marketing landscape. You will be passionate about keeping abreast of the latest techniques and strategies on link building, content and on-site optimisation combined with at least 3 years’ experience of building and managing marketing strategies.

Role Responsibilities:

Content Marketing Activities
  • Assist in developing an online brand known for high-level expert SEO and technical marketing particularly in the ecommerce space.
  • Establishing guest blogging opportunities on other high-traffic marketing, business and e-commerce blogs.
  • Managing social profiles, including Linkedin, Facebook & Twitter, promoting new content material via these channels.
  • Managing (non-client related) agency website assets; updating them with new content, optimising them for conversions, and adding new landing pages for new services.
  • Managing/co-ordinating team to assist with content brainstorming sessions and content development.
  • Building a team of freelance content writers to assist with content asset creation.

Promotion/ Business Development Activities
  • Creating buyer/decision maker personas to assist with the targeting and promotion of content assets towards high-value audience/opportunities.
  • Optimise blog content for targeted high-value keywords, in order to rank high in Google e.g.’ “E-commerce SEO”, “SEO Agency”, “Technical SEO” etc.
  • Conduct outreach link building activities promoting blog content with the goal of achieving back-links to pages targeting these keywords.
  • Manage email marketing activities, creating engaging copy that encourages click-throughs to content assets, landing pages, and enquiry forms.
  • Re-target marketing set-up across agency websites and owned content assets using Facebook, Google & Linkedin pixels. Engaging copy and designs created for display ads used within re-target marketing campaign.
  • Organising all above marketing activities, in to a multi-faceted but centralised promotion funnel aimed at driving more leads for the sales team.
  • Monitoring online mentions of the agency brand, and other owned brands associated with the business.
  • Reporting to sales team new lead opportunities discovered through blog comments, Linkedin engagement, forums and website visitors.
  • Building and nurturing new relationships with online influencers who may form valuable partnership and cross-promotional opportunities. E.g. Podcast interviews, webinars etc. 

Longer Term Marketing Activities

  • Arranging small digital marketing mastermind events hosted by; promoted towards potential partners and clients.
  • Creating a Youtube channel; populating it with educational high level-technical  videos targeted at the wider marketing and e-commerce communities
 



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