This is a great role to help lead an agency planning team on an exciting brand in developing media planning solutions, implementation and reporting procedures. The team strive to deliver the best possible communication solutions across all channels for the account. You will work in conjunction with specialists - TV, Digital, OOH, Print and Radio, however, it is essential that the candidate has strong working knowledge of creating and implementing digital activity in particular.
The Successful Candidate Will:
- Be expert in consumer and communications behaviour, and how changes in behaviours are creating new opportunities for connection.
- Lead the creation of the dynamic ecosystem approach to deliver a strategy
- Work with partners (media, creative, technology, platforms, Specialist Business Units) to curate how a brand should connect within culture
- Lead the identification of the right audiences to address how to meet business goals, and guide the quantification of connection encounters holistically
- Champion innovative, forward thinking activities that help brands create value with their audience.
- As a Director, you are responsible for designing the blueprint for cultural ideas to spread through communications planning excellence, integration and growth performance on the account.