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Comms Planning Manager - Entertainment

Job Title: Comms Planning Manager - Entertainment
Contract Type: Permanent
Location: London
Industry:
Salary: £35000 - £40000 per annum
Start Date: 2018-02-19
Reference: CPM4
Contact Name: Andy Phillips
Contact Email: digitalops@creativepersonnel.co.uk
Job Published: January 08, 2018 18:30

Job Description

Comms Planning Manager
Entertainment / Retail
London

This is a great chance to join a fun, supportive and growing agency to work across 2 exciting brands from the entertainment and retail sectors. The role will develop strategically-led planning solutions, as well as having an active involvement in all implementation and reporting procedures across the brands.
You will be planning across all channels in conjunction with specialists - Digital, TV, OOH, Print and Radio however, it is essential for this role to have a strong working knowledge of running digital campaigns and how we integrate digital solutions into our plans.

The Role:
  • Able to take a simple brief independently and develop a response which incorporates clear targeting and strategic channel planning based on insights, research and data. Interrogate and question elements of the brief when necessary.
  • Ownership of the plans, ensuring they are up to date and accurate
  • Knowledge and relevant application of research available (i.e. TGI, IPA Touchpoints, IMS, Nielsen, Google)
  • Keep up to date with media marketplace in order to educate clients on the changing media landscape and the opportunities arising as a result. 
  • Ability to interrogate and analyse research reports to draw conclusions and insights.
  • Where necessary you will get involved with new business pitches and creative solutions brainstorms. 
  • Attention to detail when producing documents is of high importance, both yourself and overseeing those of the Senior Planner and Executives
  • Ensure all administration is up to date, accurate and all internal/external deadlines are met. 
  • Oversee weekly internal and external reporting where necessary. 
  • Develop strong relationships with media owners, creative agencies, and ad-servers to ensure best in class delivery, as well as solutions, across platform.
  • Ensuring high quality Post Campaign Reports are delivered to the client in a timely fashion.
  • Oversee digital campaign set up and trafficking requirements.
  • Coaching and developing Senior Planner and Planning Executive within team
  • Develop effective working relationships with activation teams.
  • Day to day liaison between client and agency
Who We Need:
  • Friendly, enthusiastic and approachable manner is a must.
  • Ability to plan across all media. Digital experience is key 
  • Proficiency in Microsoft office tools – Excel, Word and PowerPoint.
  • Knowledge of tools such as DDS, DoubleClick, TGI, comScore, and Addynamix. 
  • Passion and curiosity for understanding the audience and brands of our client.
  • Willingness to engage in wider conversations around brand strategy with clients and creative agencies
  • Excellent attention to detail and strong admin skills.
  • Confident communicator, and contributor in meetings.
  • Team player.