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Conversion Associate Director

Sector:
Type Permanent
Location:
Salary: Negotiable
Contact: Alex Endacott
Contact Number: 0207 929 2999

Job Description

Overview

Clients to build on data-informed insights and develop challenging media strategies for their products.

Key requirements

• Passion for planning and proven experience building strong audience and data centric conversion strategies in response to client briefs
• Very strong working knowledge of the full media landscape, ability to discuss and defend the role of different media and their collective contributions with clients.
• Excellent team leadership and people management skills
• Brilliant communication skills and ability to build and lead highly collaborative client and colleague relationships
• Excellent written and presentation skills
• Highly numeric and able to decipher trends / challenges from the clients’ customer data
• Ability to extract and filter relevant insights/ research to support planning decisions

Responsibilities

• Proactively embrace digital innovation and ensure award winning thinking by working with other client teams across the agency
• Client lead, responsible for building constructive working relationships and consolidating the agencies position as a strategic partner
• Co-ownership of the conversion product strategies, ensuring all activity is data driven, audience first and integrated with the client’s owned and brand activity
• Challenge briefs, encourage best practice and ensure campaigns align to the overarching product and channel strategies
• Build strategic partnerships for the client across the agency to continuously drive them forward in the digital capability
• Build strong relationships with media owners, challenging them to understand the client’s business problems and innovate to solve them.
• Work closely with a team of specialists (Data & Insight, Strategy, Activation and Brand Comms) to clearly translate a central comms platform into an actionable plan
• Ownership of PO management for all conversion budgets including delivery of monthly PO tracker
• Ownership for accurate and timely delivery of conversion status sheets
• Management of conversion planning manager and full responsibility for their training and development
• Lead junior members of the wider conversion team, delegating effectively to ensure high quality and consistent work is delivered on time
• Play an active role in the leadership of the department, attending meetings and taking ownership of a workstream to allow development of the team and the product
• Ensuring client presentations are accurate, insightful and error free
• Ensuring all client deadlines are adhered to
• Own your career path alongside Head of Conversion, proactively managing objectives and signing up for relevant industry training and events
• Supporting Head of Conversion to drive year on year improvements in client review scores



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