Connecting...

CRM Specialist

Job Title: CRM Specialist
Contract Type: Contract
Location: Birmingham
Industry:
Salary: £200 - £250 per day
Start Date: 2017-05-11
Reference: RK-CRM1
Contact Name: Ross Kelsey
Contact Email: digitalops@creativepersonnel.co.uk
Job Published: May 11, 2017 12:36

Job Description

Calling all CRM specialists we have the hottest job on the market today!

Our client an hugely well established company are looking for a CRM specialist to help us create a world-class email communications programme for an exciting new product. They are looking for someone with proven experience in the email and CRM space, with a sharp eye for design and an aptitude for tactical leadership. The ideal candidate will have built successful mail campaigns previously, and will have developed a keen understanding of what kind of messaging works for specific audiences.

To the right candidate this is a great opportunity to work in a marketing leading company receive great rates of pay, for a 6 month fixed term with potential to 12 months and much further.

Your Key Responsibilities:
  • Leading email design. You should have a pin-sharp understanding of what makes a mail “work,” from the images we use to the copy we include, and you’ll work with our marketing art and copy teams to produce the assets you need for world-class communications.
  • Understanding our audience. You will develop a keen understanding of what makes Sea of Thieves fans “tick,” and build targeted campaigns against segmented portions of our audience, which you’ll help create.  
  • Serving as the tactical owner for our email operations. You will manage the roadmap of email campaigns and build a robust programme of automatic emails targeting acquisition, engagement, and retention.
  • Supporting our business needs. Email and CRM encompasses requirements from across the business. You’ll work with stakeholders from various groups to build a comprehensive email and CRM programme.
  • Engineering partnership. You will be working directly with an email-dedicated engineer to deliver our campaigns. You should have enough technical knowledge to be able to contribute meaningfully to these conversations.
  • Driving execution. From initial conception to final distribution, every email we send should reflect your application of best-practices, healthy process, and rigorous testing.
  • Review and report. Once a campaign is finished, you will collect data from said campaign, review any learnings present, and report this out to the business. 
Required skills and experience:
  • Professional experience building mail campaigns, specifically with an emphasis on individual mail design (images, copy, embedded features, etc.)
  • An demonstrable understanding of the customer lifecycle, from acquisition to engagement to retention.
  • Experience creating customer segmentations.
  • Experience building or working with customer segments, specifically creating or altering communications to target a specific segment of an audience for a specific outcome.
  • Experience working across teams, or working with a cross-discipline team.
  • Experience in a production or programme management role preferred.  
  • Familiarity with HTML a plus

We are only excepting applications for this role until Tuesday the 16th of May, its the hottest job on the market and I want to talk to you about it so apply now to avoid disappointment!!